Essays about: "employee loyalty and customer loyalty"

Showing result 1 - 5 of 13 essays containing the words employee loyalty and customer loyalty.

1. 1. The effects of servicescape on customer satisfaction and possible implications on customer retention within movie theater industry

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Fareed Ahmedi; Mustafa Al Salhi; Felix Huynh; [2023]
   Keywords : SF Bio; Movie theaters; Cinema; Leisure Service; Servicescape; Strategic Roles of Servicescape; Three Dimensions of Servicescape; Five Servicescape Factors;

   Abstract : Research questions: How does the servicescape in movie theaters, with a particular focus on SF Bio Västerås, influence customer satisfaction and retention, and what are the perceived quality and challenges associated with its implementation? Purpose: The purpose of this study is to explore how movie theaters, such as SF Bio Västerås, use servicescape to influence customer service experience. The study aims to investigate the customers' perceived quality of movie theater servicescape and its impact on customer satisfaction and retention. READ MORE

3. 2. Leveraging Service Recovery as a Marketing Tool

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Daniel Mubiru; Fiona Nyamache; [2023]
   Keywords : Service recovery; marketing tool; satisfaction; loyalty; brand reputation; brand image;

   Abstract : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. READ MORE

4. 3. Subgroups of customer intimacy and their influence on customer loyalty : A structural equation modeling approach

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Tim Åkesson; [2022]
   Keywords : Customer intimacy; customer loyalty; structural equation modelling; questionnaire;

   Abstract : Background: The consulting industry’s growth has continuously outpaced the gen- eral economy, leading to more new entrants and increased intra-industry competition. Thus, competitive practices must be revised to ensure existing consultancies’ market position. READ MORE

5. 4. Building customer loyalty in Swedish pharmacy retail

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nikoleta Mircheva; Stefan Pelev; [2021]
   Keywords : customer loyalty; loyalty construction; manager view; employee view; customer view; pharmacy retail industry; pharmaceutical retailing.; Business and Economics;

   Abstract : Thesis purpose: The purpose of this research is to extend the concept of customer loyalty by applying it to a pharmacy retail setting using the perspective and understanding of both pharmacy professionals and consumers in order to comprehend which factors influence loyalty construction in this sector as opposed to in other retail industries. Theoretical perspective: This study focuses on surveying previous literature on building customer loyalty in a general retail setting to establish the most utilized factors and determinants. READ MORE

6. 5. Big Data and AI in Customer Support : A study of Big Data and AI in customer service with a focus on value-creating factors from the employee perspective

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Aida Licina; [2020]
   Keywords : Big Data; Big Data Analytics; Big Data Value; Customer Service; Value Creation; Artificial Intelligence; Customer relationship management; Competitive advantage Acknowledgements;

   Abstract : The advance of the Internet has resulted in an immensely interconnected world, which produces a tremendous amount of data. It has come to change our daily lives and behaviours tremendously. The trend is especially seen in the field of e-commerce where the customers have started to require more and more from the product and service providers. READ MORE