Essays about: "ethics marketing"

Showing result 21 - 25 of 53 essays containing the words ethics marketing.

  1. 21. Does it matter to have an ethical brand? : A qualitative study of millennials perspective on unethical marketing activities within the soft drink industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Aqsaa Bidiwala; Ziying Liu; [2019]
    Keywords : brand loyalty; business ethics; marketing activities; millennials; soft drink; consumer perceived ethicality CPE ; ethical decision making;

    Abstract : Background Brand loyalty has been studied by a large number of scholars over the past few decades, including its impact on consumer purchase behavior and as a core concept when creating brand value. Having ethical business practice helps retain customers trust and enforce their loyalty to the brand. READ MORE

  3. 22. Deception and Self Deception : An investigation of Multi-level marketing distributors and their deceptive practices on social media

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Lina Enblad; Evelina Öhlander; [2019]
    Keywords : Multi-level marketing; Digital Deception; Distributor Characteristics; Deceptive Practices; Self Deception;

    Abstract : Background: Multi-level marketing (MLM) is a specific type of direct selling where distribution and sales are facilitated through various levels of independent distributors. The MLM industry has changed through social media and it has become a channel for the distributors to communicate with customers and potential distributors. READ MORE

  4. 23. On Ethicality of Multi-level Marketing Schemes on Wechat Platform in Mainland China

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Wen Liu; [2018]
    Keywords : MLMs; Business ethics; Wechat; Wechat marketing; Mainland China;

    Abstract : Multi-level marketing schemes (MLMs) is one of the fastest growing types of business in the world. Especially in China, with the development of e-commerce and social network application, increasingly people start doing business for MLM companies in social network platform. READ MORE

  5. 24. Alcohol advertising : A Minor Field Study in Cape Town.

    University essay from Högskolan Dalarna/Bildproduktion

    Author : Pavlina Arsova; [2018]
    Keywords : Advertise agency; alcohol advertising; sustainable marketing; ethics; moral myopia; moral;

    Abstract : The purpose of this study was to examine marketers view of alcohol advertising. Focus have been on its potential effect on the society, moral aspects and its relation to sustainability, identity, gender and celebrities. READ MORE

  6. 25. There ain ́t no such thing as a free lunch : What consumers think about personal data collection online

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Anna Loverus; Paulina Tellebo; [2017]
    Keywords : Big Data; Ethics; Consumer Behaviour; Privacy; Digital Marketing; Etik; Företagsetik; Konsumentbeteende; Datainsamling; Marknadsföring;

    Abstract : This study examines how consumers reason and their opinions about personal data collection online. Its focus is to investigate whether consumers consider online data collection as an issue with moral implications, and if these are unethical. READ MORE