Essays about: "ethics marketing"

Showing result 6 - 10 of 53 essays containing the words ethics marketing.

  1. 6. True crime documentaries: production teams’actions to appeal to consumers

    University essay from Umeå universitet/Företagsekonomi

    Author : Philippine Santin; Ann-li Moretti; [2023]
    Keywords : Production; Documentaries; True Crime; Ethic; Promotion; Marketing;

    Abstract : The true crime genre was invented by Truman Capote in 1965 with his work In Cold Blood.Since that day, the amount of true crime content and the number of consumers have continuedto grow. This type of content can be found in many different forms such as books, movies,series, TV shows, podcasts and more. READ MORE

  3. 7. Consumer's Ethical Perception on Greenwashing

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Aoi Ikeda; Georgios Komis; [2022]
    Keywords : Greenwashing; perception; consumer ethics; qualitative; sustainability marketing;

    Abstract : Background  A new way to promote environmentally friendly goods has arisen as the market has evolved. Greenwashing arose from societal pressures and a strong desire for green customers. READ MORE

  4. 8. Newsjacking and generation Z consumer behavior : Identifying patterns through a comparison with generation Y

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Alice Goret; Erik Lifvergren; [2022]
    Keywords : Generation Z; Generation Y; Newsjacking; Social Media; Value Creation;

    Abstract : The term Newsjacking was popularized by David Meerman Scott in his book “The new rules of marketing & PR” (2020). The author describes this practice as a tool for marketers that consists in turning “a breaking news story” into an advertisement (p. 360). READ MORE

  5. 9. Self-branding on elite level : How female athletes use social media for empowerment

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Stephanie Wiebach; [2022]
    Keywords : social media; feminism; empowerment; sports; athletes; self-branding; media; economics; management; ethics; digital marketing; internet; diversity; society; female athletes; new media; strategy; sociala medier; feminism; egenmakt; idrott; atlet; self-branding; media; ekonomi; hantering; etik; digital marknadsförare; internet; mångfald; samhälle; kvinnliga idrottare; nya medier; strategi;

    Abstract : Professional athletes use social media for many different purposes. That includes sharing personal lives, sport achievements as well as endorsements and branding activities with sponsors. READ MORE

  6. 10. Holographic Communications Technologies : A qualitative study on the ethical and\or legal challenges based on the stakeholders' perspectives

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Natalia Giogiou; [2022]
    Keywords : Digital Ethics; Digital Technology; Ethics in Information Digital Technology; Extended Reality; Holographic Communications Technologies; Ethical Design; Value Sensitive Design; Ethical Framework; Ethical Technology Assessment; Human Computer Interaction; Qualitative Research; Επικοινωνίες μέσω ολογραμμάτων; Ηθική Ψηφιακών Μέσων και Πληροφοριακών Συστημάτων; Νομικοί και Ηθικοί Κίνδυνοι Επικοινωνιών μέσω Ολογραμμάτων;

    Abstract : Holographic communications technologies are a new digital technology being currently  developed by companies to be available to the public in the near future. Through holographic  communications technologies, the image of one user located in one place can be captured with  special equipment from different angles, so that its three-dimensional depiction is created  realistically. READ MORE