Essays about: "europe branding"

Showing result 1 - 5 of 22 essays containing the words europe branding.

1. 1. A Guilt-free Guilty Pleasure - A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Y Nhi Do; Georgia Kakaletri; [2023]
   Keywords : Guilt-free Narratives; Healthism; Hedonic Food Consumption; Sensemaking; Cultural Branding; Identity; Business and Economics;

   Abstract : Title: A Guilt-free Guilty Pleasure: A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism Course: BUSN39 - Degree Project in Global Marketing Authors: Y Nhi Do & Georgia Kakaletri Keywords: Guilt-free Narratives, Healthism, Hedonic Food Consumption, Sensemaking, Cultural Branding, Identity Purpose: The purpose of this thesis is to explore the way consumers make sense of guilt-free narratives in the case of hedonic food consumption and how they cope with the tension between healthism-hedonism. Background: Most relevant studies in the field of food and health focus on psychological motives, and mainly follow a quantitative methodology, which lacks an in-depth analysis of the topic. READ MORE

3. 2. The everyday life of gangster rap

   University essay from Lunds universitet/Sociologiska institutionen; Lunds universitet/Sociologi

   Author : Teodora Saveska; [2023]
   Keywords : Rap; Gangster rap; young people; social bond theory; labeling theory; social identity theory; social capital; cultural capital; economical capital; subculture; crime; violence; weapons; drugs; sex; we them.; Social Sciences;

   Abstract : Rap music has been controversial ever since the music genre took off. Themes such as violence, drugs and aggression have been themes portrayed in the genre since a long time ago. READ MORE

4. 3. Nomen est Omen: Nation Branding in the Republic of Moldova through the lens of discourse

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Gianina Vulpe; [2022]
   Keywords : Nation branding; national identity; critical discourse analysis; discursive practice; social practice; Moldova;

   Abstract : The Republic of Moldova is a relatively new state in Eastern Europe, formed as an independent country in 1991, after the fall of the Soviet Union. While nation branding efforts in Moldova are still in their infancy, the country’s tensioned historical legacy, divided identity and current discursive struggles make it a valuable, albeit highly unexplored subject for nation branding research. READ MORE

5. 4. Impact on Strategy For Small IT Consultancy Companies: A Study of  Low Unemployment Rate

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Ismir Fazlagic; Hemant Swarnkar; [2019]
   Keywords : strategy implementation; staffing process and performance; small IT consultancy company; unemployment rate; semi-structured interview.;

   Abstract : Unemployment rate is all time low in Europe and this results in shortage of skilled workers. At same time technology changes are on their boom which puts new requirements of skills including diversifying competencies. The companies like consultancy faces issues to find right people with right skills and at right time. READ MORE

6. 5. A global brand imagery context on consumers’ willingness to purchase and pay price premium: the EuroAsia telecommunication sector

   University essay from Göteborgs universitet/Graduate School

   Author : Adam Oskarsson; Andreas Rosander; Pattapong Wirungruangkul; [2018-07-03]
   Keywords : Price premium; Purchase intention; Brand imageries; Brand equity; Telecommunication; Smartphones;

   Abstract : Purpose – The aim of this study is to explore how societal culture and brand imageries influence consumers’ willingness to pay price premium, along with consumers purchase intentions. Design/methodology/approach – The study is based on a quantitative survey of brand images found in the telecommunication sector and branding literature. READ MORE