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Showing result 1 - 5 of 6 essays matching the above criteria.

1. 1. Face-to-face over the Internet : Facing the hard truth with physical attendance in a post-pandemic society

   University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

   Author : Kevin Nermark; [2023]
   Keywords : event attendance; remote participation; hybrid spaces; digital marketing; strategic communication; event planning.; eventdeltagande; deltagande på avstånd; hybridutrymmen; digital marknadsföring; strategisk kommunikation; eventplanering.;

   Abstract : This research is based on a pilot study, conducted on a marketer from an unnamed company within the tech industry (the anonymity is used because of the integrity of the interview subjects of both the pilot study and this study). The company deals with B2B (Business to business) transactions, and the marketing in this is somewhat different from the typical B2C (business to consumer) type of marketing. READ MORE

3. 2. A reduction in physical interaction : its effect on B2B relationships

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Niklas Sanfridsson; Johan Öhrn; [2022]
   Keywords : Digital interaction; Physical interaction; COVID-19 pandemic; Operational linkages; Social bonds; Cooperative norms; Trust; Business-to-business B2B relationship;

   Abstract : This study aims to examine how a business-to-business (B2B) relationship is affected by a decrease in physical interactions between firm representatives. Previous studies have shown that external events can affect B2B relationships but not how these effects take shape. READ MORE

4. 3. Digital Maturity and Organizational Resilience during Crisis : An Exploratory Single Case Study within B2B Sales Interactions during COVID-19

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Mattias Blomkvist; Anton Eling; [2021]
   Keywords : Digitalization; Digital Maturity; Organizational Resilience; Sales Interactions; business-to-business B2B ; Digitalisering; Digital Mognad; Organisatorisk Motståndskraft; Sälj interaktioner; business-to-business B2B ;

   Abstract : Over the past decade, digitalization has played an increasingly important and prominent role in the competitiveness of businesses. The pace of digitalization is not slowing down and has only intensified rapidly over recent years. READ MORE

5. 4. A new channel for organizing and distributing business events within B2B : On the prospects for a business event application of mutual value to attendees and organizers

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Anna Maria Stipic; [2016]
   Keywords : interaction design; b2b; businessevent; event organizer; organize; competitive analysis;

   Abstract : In this networked society, where social media becomes a natural meeting place, the need for physical encounters is greater than ever. In the business world, business events are a way for people to satisfy this need while they at the same time get the opportunity to exchange skills, information and experiences with other colleagues, thus expanding their and their company’s competencies. READ MORE

6. 5. Offline Brand Communities - A future marketing tool for b2b companies?

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Madeleine Sundström; Ann-Katrin Bartel; [2015]
   Keywords : community; brand community; offline b2b brand community; interaction; trust; relationship marketing;

   Abstract : The community phenomenon has been recognized in various sciences, including business studies, whereby the latter have been focused on studying brand communities from a customer perspective in the b2c market. Until recently, the brand community’s importance for companies within b2b industries has however been neglected, especially regarding its original real-life setting. READ MORE