Essays about: "fashion professional"
Showing result 1 - 5 of 20 essays containing the words fashion professional.
-
1. Men’s perceptions of endorsers : A qualitative study on how brand love affects men when being exposed to influencer marketing versus celebrity endorsement
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Influencer marketing and celebrity endorsement has grown in the past years and has become a vital part of marketing in the fashion industry. This field has been well researched, however a gap in the research is the focus on men and the role brand love has. READ MORE
-
2. Investigating Factors Influencing the Continued Usage and Adoption of Smartwatches: : An Analysis Of Pakistani Users
University essay from Linnéuniversitetet/Institutionen för informatik (IK)Abstract : An important field of research now is how smartwatches are being adopted and used in variouscultural situations. The adoption of smartwatches among Pakistani consumers is the subject ofthis study, with an emphasis on understanding the behavioral intents and usage patternsinfluenced by cultural customs and lifestyle preferences. READ MORE
-
3. Care, action, change: fashion professionals’ journey to engaging with sustainability
University essay from Stockholms universitet/Institutionen för mediestudierAbstract : The fashion field has been called out for its involvement in social, cultural and environmental sustainability issues which range from animal and human exploitation to the pollution of ecosystems. Conversations on fashion and sustainability – on what the issues are, who is responsible, and what can be done to resolve them – have grown exponentially over the past decades, sparking actions that, although significant, are not committed or drastic enough to drive lasting change. READ MORE
-
4. The Enchantment of Noble Masculinity : A look at the material enchantment of nobility through the professional uniforms of count Carl Axel Lewenhaupt in fin de siècle Sweden
University essay from Stockholms universitet/ModevetenskapAbstract : The analytical framework of enchanted objects has mainly been studied in the fields of anthropology and religion, but can equally be applied to fashion and dress. The aim of this thesis is to investigate the material process of enchantment through the fragments of count Carl Axel Lewenhaupt’s professional uniforms from fin de siècle Sweden. READ MORE
-
5. Impact of Environment-related CSR Activities on Consumer Perception and Purchasing Behaviour in the Global Fashion Industry: A Case Study of “Traditional” and “Sustainability-Driven” Firms - H&M and Tentree
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this study is to investigate the difference in consumer perception of and purchasing behaviour towards two different categories of companies (“traditional” fast fashion brands and “sustainability-driven” sustainable/slow fashion brands) and their environment-related CSR activities in the global fashion industry. The primary objectives of this paper are to determine if “sustainability-driven” fashion companies are perceived as more genuine and trustworthy with regards to their environment-related CSR activities, and how this impacts consumer purchase behaviour. READ MORE
