Essays about: "fast fashion brands"

Showing result 21 - 25 of 56 essays containing the words fast fashion brands.

1. 21. Enhancing Fast Fashion Brands Through Environmentally Sustainable Efforts : An explorative study on Generation Z’s perceptions towards circular economy initiatives and its impact on Customer-Based Brand Equity

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Linnéa Blomberg; Julia Furman; [2021]
   Keywords : Circular Economy; Brand Equity; CBBE model; Fast Fashion; Generation Z;

   Abstract : Purpose – The purpose of this study is to explore how environmentally sustainable efforts, in terms of circular economy (CE) initiatives, are affecting the customer-based brand equity (CBBE) of fast fashion brands. By considering the attitudes of Generation Z, fashion companies can build brands that respond to the environmental requirements of future decision-makers. READ MORE

3. 22. The Effect of Environmentally-Relevant Personal Values on the Purchase Intention of Second-Hand Clothing: A Quantitative Study

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Moen Asif; Sarah Asif; [2021]
   Keywords : Second-hand clothing; Environmentally-relevant personal values; Biospheric values; Altruistic values; Egoistic values; Hedonic values; Purchase intention; Theory of planned behavior.; Business and Economics;

   Abstract : Purpose: To study the effect of environmentally-relevant personal values (biospheric, altruistic, egoistic and hedonic) on the purchase intention of second-hand clothing (SHC). Methodology: This research is a quantitative study and follows a deductive research approach. READ MORE

4. 23. I Would Not Buy From That Brand! : A Comparative Study of Generation X, Y, and Z’s Brand Avoidance Behaviours Towards Fast Fashion Brands

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Amanda Utbys Nerac; Veera Niemi; [2021]
   Keywords : Generation X; Generation Y; Generation Z; Fast Fashion; Fast Fashion Brands; Anti-Consumption; Brand Avoidance;

   Abstract : Background: Several fast fashion brands have been criticised regarding their business practices, with poor working conditions in developing countries and use of toxic chemicals. Subsequently, many consumers have turned to anti-consumption practices such as brand avoidance to distance themselves from various fast fashion brands. READ MORE

5. 24. Looking Good and Feeling Green : Exploring drivers and barriers to sustainability initiatives in Swedish fashion SMEs

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Doreen Avi; Martin Kallur; [2021]
   Keywords : small and medium enterprises SMEs ; fashion industry; sustainability; drivers; barriers; theory of planned behaviour TPB ; pro-sustainability ethics;

   Abstract : With growing concern around the fashion industry’s socio-environmental impact, the industry has come under intense scrutiny by researchers as well as stakeholders. Research on the industry’s negative impact has focused largely on large, international enterprises, failing to recognize the role of small and medium enterprises. READ MORE

6. 25. The Effortless Fashionista: A Study of Lead Consumers Production of Subjectivities Through the Adaption of Fast Fashion on Instagram

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Yulia Engqvist Johansson; Cecilia Hallgren; [2021]
   Keywords : Social Media; Instagram; Fast Fashion; Influencers; Netnography; Subjectivity; Business and Economics;

   Abstract : Thesis Purpose: The main purpose of this study is to investigate what ideals lead consumers produce through the adoption of subjective positions that they offer to consumers. Thus, the research aims to contribute to existing theoretical knowledge of the production of consumer subjectivities. READ MORE