Essays about: "goals of business communication."

Showing result 16 - 20 of 111 essays containing the words goals of business communication..

1. 16. To be or not to be…green, that is the question

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Zikang Chen; Anna Mellin; Ivelina Petkova; [2022]
   Keywords : Corporate branding; green brand culture; green brand image; green shared vision; green corporate branding; Business and Economics;

   Abstract : Purpose: To explore the roles of brand culture, brand image and brand vision in the context of “green” corporate brands, and identify pitfalls when these elements are not aligned. Methodology: Qualitative research method using primary data (interviews with former and current employees) and secondary data. READ MORE

3. 17. An Understanding for CSR Communication Strategies : A content analysis of furniture & interior retailers CSR communication strategies

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Author : Oskar Sörman; Joel Karlsson; [2022]
   Keywords : Triple Bottom Line TBL ; Corporate Social Responsibility CSR ; Communication; Furniture and Interior Retailers; Business Ethics; Sustainability;

   Abstract : The increased interest and awareness of sustainability from an consumer perspective has also implicated increased interest among furniture and interior retailers. Sustainability does not only imply environmentally friendly products and have become a discussed topic in multiple contexts. READ MORE

4. 18. How to Handle Changes in Job Satisfaction Based on Workplace Setting - A Case Study of Swedish Municipalities

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Vanja Frazier; Sophia Shetterly; Premsiri Treevisavakij; [2022]
   Keywords : Job Satisfaction; Remote Work; Change Management; Public Sector; Organizational Change; Business and Economics;

   Abstract : Since the COVID-19 pandemic, many organizations have faced significant changes regarding workplace settings, primarily a shift from in-person to remote environments. The fact that remote work is generally increasing has impacted what employees experience in work and can potentially impact their job satisfaction. READ MORE

5. 19. Mending the end-goal paradox of social and commercial marketing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Klara Käll; Nuria Budesca Alameda; [2022]
   Keywords : Social Marketing; Emotional Communication; Behaviour; Attitudes; Brand Community; Storytelling; Norms; Aim’n; Platanomelón; Sweden; Spain; Business and Economics;

   Abstract : Title: Mending the end-goal paradox of social and commercial marketing - An explorative case study of brands’ emotional communication influence on consumers’ behavioural attitudes Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master level Authors: Klara Käll & Núria Budesca Alameda Supervisor: Annette Cerne Keywords: Social Marketing; Emotional Communication; Behaviour; Attitudes; Brand Community; Storytelling; Norms; Aim’n; Platanomelón; Sweden; Spain Purpose: The purpose of this study is to investigate consumers' attitudes toward social marketing behaviours communicated by brands with regards to emotions. Methodology: This research was carried out with the research philosophies of relativism for ontology and social constructionism for epistemology. READ MORE

6. 20. A study of climate labels’ promise to redefine the climate impact of the restaurant industry : a case study of Klimato

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Anne-Sophie Gay; [2022]
   Keywords : carbon footprint; climate labelling; restaurant; climate action; environmental communication;

   Abstract : Purpose Collective efforts are needed to reach these ambitious goals to change the status quo to combat climate change. As the food industry accounts for more than one-third of global anthropogenic greenhouse gas emissions, it is one of the single largest contributors to climate change. READ MORE