Essays about: "green consumerism"

Showing result 16 - 20 of 30 essays containing the words green consumerism.

  1. 16. The Strategic implementation of Urban Wind Turbines within the consumer market : Visualizing the possibilities for Urban Wind Turbines in the Netherlands

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Stephan Jacobs; [2017]
    Keywords : Blue Ocean Strategy; Strategic Canvas; Urban Wind Turbines; Green Consumerism; Value proposition.;

    Abstract : The last couple of years the interest of consumers for environmental products has grown. This development has resulted in new and innovative product and markets. One of these markets is the Renewable energy system (RES) market for the home consumers. READ MORE

  3. 17. Is doing good ever good enough? : A study of Swedish consumers’ perception and attitude towards companies using green marketing

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Malin Borg; Emma Hattenhauer; [2017]
    Keywords : Green Marketing; Consumers Perception; Green Consumerism; Trust Marketing; Green Terminology; Normative Language; Communication Channels; Transparency; Ecological Transparency; Muted Greening; Lean Green;

    Abstract : Abstract  Bachelor´s thesis, Enterprising and Business Development, Linnaeus University School of Business and Economics, 2EB01E, VT 2017  Authors: Malin Borg and Emma Hattenhauer Tutor: Dan Halvarsson  Title: ”Is doing good ever good enough?” - a study of Swedish consumers’ perception and attitude towards companies using green marketing. Background: More now than ever are people interested in how they themselves affect the environment and how the companies work green. READ MORE

  4. 18. Challenges with the implementation of sustainable consumption. A Case Study of the Municipality of Malmö and clothing consumption

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/Humanekologi

    Author : Lisa Hansson; [2016]
    Keywords : Sustainable consumption; Green consumerism; Consumerism; Consumption; Unequal exchange; Distancing; Distancing waste; Power; Fast fashion; Malmö; Social Sciences;

    Abstract : In the city of Malmö urban sustainability has been a front figure in municipality development strategies. Despite this, large shopping malls are approved by the municipality and sustain patterns of consumerism. READ MORE

  5. 19. Advertising Skepticism : The influence of demographic factors, consumerism and green washing in the organic food industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nathalie Van Kenhove; Lotti Biro; [2016]
    Keywords : Green Washing; Green Skepticism; Green Advertising Skepticism; General Advertising Skepticism; Green Consumerism; Environmental Concern; Attitude towards Green Products; Green Purchase Behavior; Demographics; Organic; Environmental Friendly Food Products;

    Abstract : In 2016, it is no longer possible to deny the existence of global warming and its harmful effects on our planet and the environment. Not only experts, but also consumers, have become increasingly concerned about the environment. READ MORE

  6. 20. Greening Potentials and Limits of Eco-Labelling Schemes in the EU : A policy evaluation with a focus on small firms in the German coffee-processing sector

    University essay from Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

    Author : Anna Berkmann; [2015]
    Keywords : Eco-labelling schemes; German Coffee-Processing Sector; SME; Policy Evaluation; Program Theory Evaluation; Ecological Modernization Theory; Environmental Authority; EU; Environmental Policy; Sustainable Development;

    Abstract : As SMEs transformation to sustainable practices in manufacturing, processing and services, is declared to be the key to a green growth model, the research in this thesis aims to understand in what way eco-labelling can be a part of that. In order to approach this complex issue, the thesis aims to identify the greening potential and the limits of contemporary eco-labelling schemes for SME product within the German coffee-processing sector. READ MORE