Essays about: "how many of the 100 largest swedish companies have a facebook page, and how do they use it"

Found 1 essay containing the words how many of the 100 largest swedish companies have a facebook page, and how do they use it.

  1. 1. Companies on Facebook : How many of the 100  largest Swedish Companies have a Facebook page, and how do they use it?

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Johanna Björkqvist; Erik Johannesson; Linn Jorikson; [2011]
    Keywords : Social media; Facebook; company; loyalty ladder; communication; content analysis;

    Abstract : Purpose: The purpose of  this thesis is to see if the 100 largest Swedish companies are present on  Facebook, and if they are, how they use their business pages. Further the  customers’ perception of companies’ use of Facebook will be included. To  investigate this, three research questions were created. Background: As Web 2. READ MORE