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Showing result 1 - 5 of 46 essays matching the above criteria.

1. 1. Visualising the Digital Landscape at Inter IKEA : A User-centred Approach to Data Visualisation

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Olof Ingelsten; [2023]
   Keywords : HCI; IXD; UX; UI; Data Analysis; Governance; User Research; Programming; Interaction Design;

   Abstract : This thesis presents a user-centred approach to data visualisation through a design project in collaboration with Inter IKEA Älmhult. Interaction Design is often included at the end of visualisation processes, but how could Interaction Design be included to affect the entire design process? The design presented here shows how approaching complex datasets from user perspectives allows Interaction Designers to contextualise data and design interactions that empower users. READ MORE

3. 2. Visualization of High Load Transactional Data

   University essay from Lunds universitet/Certec - Rehabiliteringsteknik och Design; Lunds universitet/Ergonomi och aerosolteknologi

   Author : David Ravanelli; Anna Hjalmarsson Flodkvist; [2023]
   Keywords : Technology and Engineering;

   Abstract : IKEA is a Swedish company that has been the largest retailer of furniture for the past fifteen years. Selling orders worth EUR 44.6 billion in 2022, IKEA has to meet great logistic needs in order to maintain a functioning business. READ MORE

4. 3. The AR-t of Marketing : Understanding Customers' Hedonic and Utilitarian Expectations and its Fulfilment in Augmented Reality Marketing

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Philip Kaburek; Viktor Segerqvist; [2023]
   Keywords : Augmented Reality; Augmented Reality Marketing; Customer Expectation; Customer Experience; Utilitarian Benefits; Hedonic Benefits;

   Abstract : Background:  The prevalence of augmented reality (AR) is on an upward trend and is expected to accelerate in growth in the upcoming years. This poses a strategic opportunity for marketers as it paves the way for incorporating AR into their marketing activities. READ MORE

5. 4. Are IKEA customers potential visitors of Sweden? : Case study of Belgian IKEA customers

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Gemma Vangeel; [2022]
   Keywords : product-country image; tourism destination image; travel intention; DMO; Sweden; IKEA;

   Abstract : IKEA is a brand that is known around the world and because it features many markers in their products, operations, and marketing that showcase its country of origin, Sweden has gained worldwide recognition simultaneously. The tourism industry could benefit from this positive image that Sweden has gained through IKEA’s popularity, by marketing themselves among the brand’s consumers using that positive image. READ MORE

6. 5. The impact of the wet dyeing process on the environmental sustainability : A case study of IKEA and their usage of water, energy and chemicals

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Author : Paulina Abrahamsson; Maja Johannesson; [2022]
   Keywords : Wet dyeing process; Pad-dry-pad-steam; Cold pad batch; Pigment dyeing; Reactive dye; Pigments; Spray dyeing; Foam dyeing; Airflow dyeing; Supercritical carbon dioxide dyeing; Natural colorants; bacterial colorants; environmental sustainability.;

   Abstract : Background: As a company it is more important than ever to consider the environmental sustainability aspect within the whole supply chain and all the stakeholders. Studies show that people's concerns about environmental sustainability increases and will continue to grow in the future. READ MORE