Essays about: "importance of customer relationship"

Showing result 1 - 5 of 162 essays containing the words importance of customer relationship.

  1. 1. From Disruption to Efficiency: The role of SRM and JIT strategies in Automotive Supply Chains Authors: Jennie

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Jennie Lewin; Daban Taha; [2024-03-06]
    Keywords : ;

    Abstract : Purpose - The incessantly progressing automotive industry faces various challenges due to its complex supply chains. This study aims therefore to 1) explore the roots of material supply disruptions in the automotive industry and the challenges of managing these and 2) assess the role of Supplier Relationship Management (SRM) in mitigating these disruptions. READ MORE

  3. 2. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

    University essay from Umeå universitet/Företagsekonomi

    Author : Xian Li; [2023]
    Keywords : Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

    Abstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE

  4. 3. Source of Information & Credibility of Information's impact on Customer Online Trust : In the context of non-testable, non-returnable products online

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Michaela Fransson; Annie Bennesved; [2023]
    Keywords : Source of information; credibility of information; customer online trust; online shopping; D2C;

    Abstract : Designing a good customer relationship is important for a company to function and trust plays a major role when building customer relationships. The importance of this becomes more highlighted in the context of non- testable, non-testable products online since the customer cannot evaluate anything physically beforehand. READ MORE

  5. 4. How Visual Framing and Specificity Framing Influence Buying Decisionsin Fashion E-commerce

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Kimia Emami; Andrea Makarová; [2023]
    Keywords : Visual Framing; Framing of Specificity of Terms; E-commerce; Sustainability; Fashion; User Experience Design;

    Abstract :  Companies face several challenges when it comes to promoting green consumption and designing effective communication strategies for sustainable products.The framing effect, which refers to the presentation of messages, can significantly influence customer perceptions and purchasing intentions. READ MORE

  6. 5. Can I count on online reviews? : A qualitative study on customers’ trust of electronic word-of-mouth through online reviews on fast-fashion websites among millennials in France.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Nofriyani Eka Deboris S; Meggane Pech; [2023]
    Keywords : Online reviews; electronic word-of-mouth eWOM ; trust; information asymmetry; fast fashion; and millennials.;

    Abstract : This thesis is situated in the research field of electronic commerce, specifically the aspect of fast fashion brands. This has drawn consumer interest because they find struggles when shopping for clothes online due to their inability to try the product before purchasing from sellers, which tends to result in information asymmetry. READ MORE