Essays about: "in-store customer experience retail"

Showing result 11 - 15 of 19 essays containing the words in-store customer experience retail.

1. 11. From Selling Point to Experience Point - A Qualitative Exploration of How Millennials Shop Offline and How to Attract Them to Physical Retail Stores

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Annemarie Besenthal; Svea Pohl; [2018]
   Keywords : Customer experience; motivations; expectations; physical retail; tech and touch; engagement; emotions; in-store customer experience; experience point; emotional experience; Business and Economics;

   Abstract : The purpose of this thesis is to understand the motivations and expectations of millennials to shop offline in order to find out how retailers can respond to these by means of in-store customer experience and thus create an attractive experience point. We first examined literature in regards to motivations and expectations that influence customer behaviour in order to gain an understanding of the customer perspective. READ MORE

3. 12. From Product to Service : Developing and testing a retail PSS utilising direct to garment printing tocustomise fashion garments

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Sophie-Marie Ertelt; Ecaterina Guzun; Mirja Scott; [2018]
   Keywords : Product Extension Service; PSS blueprint; Mass customisation; Direct to Garment Printing; Design for Sustainability;

   Abstract : Background - Consumer individualisation is a growing challenge in the fashion industry, yet it is also an area of great potential as well as a way to dampen over-consumption. The potential lays in how fashion brands can find ways to steer consumption towards a circular economy and utilise their platform to create meaningful connections with its consumers. READ MORE

4. 13. The Millennial Customer Experience in Traditional Retail Environments: A Swedish Perspective

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lukas Borsboom; Nicholas Lawson; [2018]
   Keywords : Customer experience; in-store customer experience retail; marketing; millennials; cognitive; affective; social; physical; store environment; service interface; atmospherics; assortment; channels; past experiences; Business and Economics;

   Abstract : Purpose: The purpose of this study is to explore the in-store customer experience from a millennial consumers’ perspective. Specifically, the authors of this thesis intend to carry-out a comprehensive study that addresses how these customer experiences are manifested within the different retail stores in Sweden. READ MORE

5. 14. The Age Of Experience: A Qualitative Study of the Revitalisation of the Customer’s Physical Retail Experience based on the Example of IKEA

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Katharina Bierling; Alexandra Hagman; [2018]
   Keywords : Keywords: Customer Experience; Retail Revitalisation; Customer Engagement; Physical Store; Business and Economics;

   Abstract : The entire retail industry is facing drastic changes at the moment: topics such as personalisation and omni-channel are on each management agenda. Additionally, new retail store concepts are continually popping up, and the changing role of store associates causes concerns. READ MORE

6. 15. Exploring Designs for Enhancing the In-store Customer Experience through Digital Product Information in Fashion Retail

   University essay from KTH/Medieteknik och interaktionsdesign, MID

   Author : Martina Jonsson; [2018]
   Keywords : In-store experience; digitalization; e-commerce; explorative design; product information; fashion retail; augmented reality; interaction design; interaction technology.;

   Abstract : The ongoing consumer transition from offline to online shopping in the fashion retail industry requires retailers to take action. Not only do consumers shop more online, they also go online for research of retail products. Forecasts tell that bringing the online experience to offline stores might bridge the gap between the two channels. READ MORE