Essays about: "in-store marketing"

Showing result 16 - 20 of 54 essays containing the words in-store marketing.

1. 16. Signs From Above

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Agnes Nilsson; Thomas McCahan; [2018]
   Keywords : In-store Marketing; Cross-cultural Marketing; Multilingual Marketing; Symbols; Icons; Semiotics; Contemporary Symbols; Emoji’s; Cosmopolitanism; Business and Economics;

   Abstract : This thesis looks into cross-cultural in-store marketing and how, with the use of contemporary symbols, marketing messages can cross language barriers. In the context of cosmopolitan cities with large populations of international inhabitants, being able to market to all individuals regardless of linguistic abilities and cultural backgrounds is critical for firms to stay competitive. READ MORE

3. 17. Reinventing Traditional Shopping

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Erika Wamsler; Linnea Jonsson; [2018]
   Keywords : Retailing; Digitalization; Smart stores; Advanced technology; Brick and mortar; Experience marketing;

   Abstract : Digitalization has impacted online retailing heavily, however traditional stores have not changed as much in comparison. Earlier studies have not only suggested how stores could reinvent themselves, but also indicated that brands could have great advantages by doing so. READ MORE

4. 18. Technology and Customers’ Experiences in Fashion Physical Stores: The Case of Sweden

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Meron Kebede Abebaw; Willard Kingstone Matukuta; [2018]
   Keywords : Online shopping; Physical store; In-store technology; Customer experiences; Customer behavior; Sweden;

   Abstract : Title: Technology and Consumers’ Experiences in Fashion Physical Stores: The Case of Sweden Level: Master Thesis in Business Administration Author: Meron Kebede Abebaw; Willard Kingstone Matukuta Supervisor: Agneta Sundström, PhD Examiner: Maria Fregidou-Malama, PhD Date: May, 2018  Aim: The aim of this study is to analyze whether in-store digital technology in fashion retailers are used to change the customers’ shopping experience and behavior. Method: This study chooses qualitative research and used both primary and secondary data collection as method. READ MORE

5. 19. The Millennial Customer Experience in Traditional Retail Environments: A Swedish Perspective

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lukas Borsboom; Nicholas Lawson; [2018]
   Keywords : Customer experience; in-store customer experience retail; marketing; millennials; cognitive; affective; social; physical; store environment; service interface; atmospherics; assortment; channels; past experiences; Business and Economics;

   Abstract : Purpose: The purpose of this study is to explore the in-store customer experience from a millennial consumers’ perspective. Specifically, the authors of this thesis intend to carry-out a comprehensive study that addresses how these customer experiences are manifested within the different retail stores in Sweden. READ MORE

6. 20. Do they have to be "boys" or "girls" - can't they simply be children?

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Emelie Franzén; Anela Hamzic; [2018]
   Keywords : gender neutrality; norms; incongruity; visual merchandising; in-store marketing;

   Abstract : The gender debate has become more and more apparent in recent years, not least in the fashion industry for children. Messages, prints, colors and not least how clothes are presented in the store has highly been discussed in media. READ MORE