Essays about: "influence culture on business behavior"

Showing result 16 - 20 of 25 essays containing the words influence culture on business behavior.

  1. 16. Cross-cultural differences in brand image perception

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Emelie Jansson; [2013-09-20]
    Keywords : Brand; brand image; brand associations; brand perception; brand identity; brand personality; culture; intercultural communication; cultural dimensions; marketing; marketing communications;

    Abstract : Problem – International companies need to become more aware of differences within cultures and consumer behavior to stay competitive in today’s business environment. Even though international companies aim to communicate the same image of global brands across different cultures, the image of those brands may still be perceived differently due to differences in cultural values. READ MORE

  3. 17. Knowledge Sharing in a Cross-Cultural Team : The Case of an IT-Based Services Company

    University essay from Institutionen för informatik (IK)

    Author : Hasan Raza Janjua; Jawad Ul Hassan; [2013]
    Keywords : knowledge sharing; cross-culture;

    Abstract : Due to the globalization in the world economy, most multinational organizations have changed the way they conduct business. This change also influenced the structure and working of IT services-providing companies. Due to the contemporary phenomenon of the world being seen as a global village, today organizations have access to a wider talent pool. READ MORE

  4. 18. Goal Congruence -The Experience of a Performance Management System -A Case Study of AstraZeneca

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Ida Kronberg; Maria Gustafsson; [2012-08-30]
    Keywords : Management Control Systems; Performance Measurement Systems; Goal Congruence; Balanced Scorecard.;

    Abstract : Background and discussion: It can be stated that organizations use management control systems in order to influence employees’ behavior in the right direction, with the aim of achieving organizational goals. Nevertheless employee’s behaviors can be difficult to direct in a desired way, especially if individual goals are not aligned with the organizational goals. READ MORE

  5. 19. Entering the Chinese e-merging market : A single case study of buisness model adjustment

    University essay from Företagsekonomi

    Author : Hanna Byhlin; Emma Holm; [2012]
    Keywords : business model; business model change; new market entry; China;

    Abstract : Business model is a concept that has gained increasing attention in recent years. It is seen as a firm’s ticket to success and has been studied by researchers and managers alike to find the ultimate template for prosperity. READ MORE

  6. 20. Pepsi across cultures: analysis and cross-cultural comparison of Pepsi websites

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Alexandra Chirkova; [2011-09-08]
    Keywords : culture; marketing; website; web design;

    Abstract : Nowadays we live in a world where technologies provide great opportunities for crosscultural communication. That’s why it’s really important to be aware of cultural differences and its possible influence on the people’s behavior. READ MORE