Essays about: "influence on customers buying"
Showing result 21 - 25 of 50 essays containing the words influence on customers buying.
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21. Does the Experience really matter in B2B? : A Qualitative Study on Customer Experience Management in B2B
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background: The concept of Customer Experience Management (CEM) is growing as a marketing tool used in order to remain a competitive actor on the market. By designing a customer experience, companies are able to differentiate themselves by offering a holistic customer experience. READ MORE
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22. Organizational Buying Process in the 21st Century
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : There are several models that can be found describing the organizational buying process. The organizational buying process (OBP) within B2B is also more complex and more time consuming than within B2C (Dwyer & Tanner Jr., 2002). READ MORE
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23. Creating a customer-oriented distribution offer in the business-to-business market
University essay from Lunds universitet/ProduktionsekonomiAbstract : Problem description: Mature industrial enterprises stand before the challenge of developing strategies and competitive advantage through their logistics services. The business development within logistics and distribution services is fast and rapidly changing as the customer experience is becoming increasingly important and the additional services are becoming an integrated part of the product offering. READ MORE
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24. Cross-border Online Purchase Intent : An Investigation of CSR-conscious Young Adults
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Date: 04 June 2018 Level: Master Thesis in International Marketing, 15 ECTS Institution: School of Business, Society and Engineering, Mälardalen University Authors: Anastasiadou, Elena Meier, Philip (94/05/25) (88/03/11) Title: Cross-border Online Purchase Intent: An Investigation of CSR-conscious Young Adults Supervisor: Emilia Rovira Keywords: Online purchase intent, international online vendors, corporate social responsibility, technology acceptance model, Ikea Research Question: What factors affect the online purchase intent of CSR-conscious young adults buying from IOVs and how? Purpose: With the worldwide increasing access and usage of the Internet, cross-border shopping has emerged as an online trend, especially amongst young adults. Simultaneously, CSR-consciousness has spread rapidly around the globe. READ MORE
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25. Motivating Factors Influencing Consumers’ Brand Preferences for mobile phones: University of Gavle Students.
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Title: Motivating factors influencing consumers’ Brand preferences for mobile phones: University of Gavle students Level: Final assignment for Master degree in Business Administration (MBA) Authors: Chinedu Ekemba and Emurla Emin Ali Supervisor: Professor Ehsanul Huda Chowdhury Examiner: Professor Maria Fregidou-Malama Date: 2017- June Aim: The aim of this study is to investigate the motivating factors that influence University Gavle students to prefer a particular Mobile phone brand. Method: A qualitative study is carried out based on primary data; the primary data was collected through semi-structured interview with twenty of University of Gavle Students by the use of face to face interview. READ MORE