Essays about: "influence on customers buying"

Showing result 11 - 15 of 50 essays containing the words influence on customers buying.

1. 11. The Impact of Covid-19 on the Change of Customer Buying Behavior. : A study on the change of Swedish millennials’ buying behaviour for fashion products with respects to selecting between online and offline retail channels.

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Abdulrahman Choura; Saria Abou Jeb; [2021]
   Keywords : Covid-19; pandemic; buying behaviour; customer behaviour; e-commerce; retailing; online stores; offline stores.;

   Abstract : Background: The retail sector is rapidly developing over the past years. Retailers are investing more efforts and resources to provide a seamless experience through multiple channels. These developments led to significant changes in customer behaviour. READ MORE

3. 12. Buy 2 for the price of 1 : A multiple case study of how grocery stores influence consumers impulse buying behavior online

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Tess Adolfsson; Isabell Schönström; [2021]
   Keywords : Impulse buying; Online impulse buying; Consumer behavior; Online grocery shopping; Grocery shopping; E-commerce; Grocery stores;

   Abstract : There has been a significant increase in e-commerce over the past years and to which extent consumers use it. During the past year, when the Covid-19 pandemic has ravaged among us, food consumption has also become a fact. READ MORE

4. 13. The effects of a subscription-based business model : A qualitative study of women who consume menstrual hygiene products and how subscription-based business models influence customer experience.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Thelma Holm; Ebba Westin; [2021]
   Keywords : Menstrual hygiene management; Menstrual hygiene products; Customer experience; Value creation; Online subscriptions; Subscription-based business model; Facilitators for subscriptions; Barriers to subscriptions;

   Abstract : In recent years, menstruation and menstruation hygiene products has had an increased interest, which has resulted in the topic being debated in many parts of the world. Change has been encouraged and some countries have acted to facilitate women's consumption of menstrual hygiene products. READ MORE

5. 14. An analysis of the Impact of Brand Image on Consumer Purchase Behavior : The case of Lidl, Sweden

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Mahmud Ahmed; [2021]
   Keywords : brand image; factors of brand image; customer purchase behavior;

   Abstract : This research project had a purpose to discuss the impact of Brand Image on Consumer Purchase Behavior. For retailers brand image are the key factors that help them to engage with customers and influence their buying behaviors. READ MORE

6. 15. The Impact of Social Media Marketing on Brand Loyalty : Case Study of Samsung Smartphones in Vietnam

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Thi Phuong Quynh Vu; Thi Thu Trang Vu; [2021]
   Keywords : Social media marketing; Social media marketing activities; Brand loyalty; Digital marketing; Samsung smartphones; Vietnam market.;

   Abstract : Background: Social media marketing has been used to facilitate communications and interactions between customers and brands and is considered as the effective driver to influence the customers’ buying behaviours and loyalty. Since its emergence in Vietnam market, Samsung smartphone brand has secured a considerable market share in this country and has activated some social media platforms to stay connected with its customers. READ MORE