Essays about: "influence on customers buying"

Showing result 6 - 10 of 50 essays containing the words influence on customers buying.

1. 6. Generation Z as Influencers of Today andCustomers of the Future : A quantitative study based on the Theory of Planned Behavior Model with the context of High Involvement Products and the New-Car Market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Henrik Alexander Wendt; Hiva Farhadi; [2022]
   Keywords : E-commerce; Customer Experience In Online Shopping; Generation Z; Consumer Behavior Toward Online Shopping; High Involvement Products; New-Car Market;

   Abstract : Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s and encourage Generation Z to influence todays’ customers to buy online as well as to purchase in future online when they become relevant customers in the new-car market, and to enable car manufacturers to use the potential of increased margins and sales, of online shopping in the car industry. Design/Methodology/Approach: The structure was followed by a deductive approach. READ MORE

3. 7. A study on Consumer Buying Behavior of Baby Care Products in Sweden

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Sanad Yasar; [2022]
   Keywords : Consumer Behaviour; Purchase Decision; Covid-19; Baby Care Products; Sweden;

   Abstract : AbstractBackground:  Knowing consumers' perceptions and behaviour concerning baby care products is an important topic. One of the main reasons for choosing the baby care products industry is my professional interest and work experience in this field. READ MORE

4. 8. Are companies in Luleå not responding to negative reviews - and are consumers in Luleå reading the reviews?

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Johan Eriksson; Axel Rudling; [2022]
   Keywords : Electronic word-of-mouth; word-of-mouth; negative reviews; reviews; service recovery; eWOM; WOM; negative; positive; survey; Luleå;

   Abstract : People's engagements in social communities online have over recent years proven to be of great importance on others' opinions when purchasing products. Word-of-Mouth (WOM) has been around since ancient times and is a concept about consumers communicating with each other about their experience about services and products. READ MORE

5. 9. Improved side impact car safety : New IIHS side crash regulation, effect on product design

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Andreas Bäckman; [2022]
   Keywords : Side impact beam; IIHS; side crash; side impact crash testing; crash testing of automobiles; industrial design engineering; automotive design; product design; Sidokrockskydd; IIHS; sidokrock; sidokollision; sidokrocktestning; krocktest av bilar; teknisk design; bildesign; produktdesign;

   Abstract : 23% of passenger vehicle occupant deaths in 2019 was side-impact collisions and is a ongoing problem that continues to take people’s lives (IIHS, 2021a). IIHS (Insurance Institute for Highway Safety) is an organization based in USA, which performs vehicle crash tests with the goal of making cars safer and reducing deaths and injuries. READ MORE

6. 10. The Smartphone Consumer Decision-MakingProcess of University Students in Sweden: The Case of iPhone

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Alek Vladimirov Ivanov; Eric Adam George Akiba; Konstantin Krasimirov Konov; [2021]
   Keywords : Five-stage consumer decision-making process; iPhone; Purchase behavior; Smartphone usage; University Students in Sweden;

   Abstract : Background: The emergence of mobile phones today and in history proves to beexceptionally unique in the consumer electronics market as well as the telecommunicationmarket. The reason behind the huge growth of the industry has been the exceptional evolutionof the technology used in the mobile devices in terms of performance and miniaturization. READ MORE