Essays about: "internationalization research"

Showing result 1 - 5 of 405 essays containing the words internationalization research.

  1. 1. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Jakob Funck; Marcus Schöneman; [2024-02-13]
    Keywords : Digitalization; Internationalization; SME;

    Abstract : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. READ MORE

  3. 2. Internationalization of Digital Firms: Overcoming Costs and Challenges

    University essay from Göteborgs universitet/Graduate School

    Author : Niklas Svanberg; [2023-09-08]
    Keywords : Digital firms; Internationalization; Business Ecosystems; Digital Economy; Digitalization; Liability of Ecosystem Integration; Dynamic Capabilities; Costs; Challenges;

    Abstract : Digital firms are becoming increasingly important actors in the business environment and society. Commonly, digital firms have been argued to have particularly good o pportunities to internationalize due to their unique characteristics. READ MORE

  4. 3. AI and cloud computing are changing the way international companies operate - or do they, quite yet? A single case study on how digital tools within a digital company’s value chain has affected its internationalization process

    University essay from Göteborgs universitet/Graduate School

    Author : Kajsa Pålsson; Miriel Sissonen; [2023-07-19]
    Keywords : digitalization; artificial intelligence; cloud computing; digital value chain; internationalization; ICT industry;

    Abstract : Artificial Intelligence and cloud computing services are increasing in popularity among international companies within the ICT industry. Research shows that in order to maintain competitive advantages, companies need to keep up with technological development and implement digital tools in their value chains. READ MORE

  5. 4. Do SMEs in Inflationary countries carry potentials for Internationalization: Illustration from Sri Lankan Economy

    University essay from Göteborgs universitet/Graduate School

    Author : Thilini Dushyanthi Atapattu; Hasini Anchala Chandrasekara Hetti Arachchige; [2023-07-18]
    Keywords : Inflation; hyperinflation; internationalization; Small and medium sized; developing countries;

    Abstract : External environmental effects always create challenges to the business world. Current uncertain conditions around the world with unexpected natural as well as human interventions make the global business activities more complicated. READ MORE

  6. 5. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Aliaa Abbas; Asma Mohamoud; [2023-06-28]
    Keywords : Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

    Abstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE