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Found 4 essays matching the above criteria.

  1. 1. The Consequences of Consumer Brand Hate - A Case Study of Anti-branding Websites in the Airline Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lisa Scheider; Brittany Purkis; [2016]
    Keywords : Brand Hate; Anti-branding; Airline Industry; Consumer Brand Relationship CBR ; Consumer Complaint Behavior; Brand Avoidance; Consumer Dissatisfaction; Customer Service Quality.; Business and Economics;

    Abstract : Title: The Consequences of Consumer Brand Hate: A Case Study of Anti-branding Websites in the Airline Industry Seminar Date: May 30, 2016 Course: BUSN39 - Degree Project in Global Marketing Authors: Brittany Purkis, Lisa Scheider Advisor: Annette Cerne Keywords: Brand Hate, Anti-branding, Airline Industry, Consumer Brand Relationship (CBR), Consumer Complaint Behavior, Brand Avoidance, Consumer Dissatisfaction, Customer Service Quality. Purpose: The purpose of the study is to draw further understanding and investigate the hate relationship between a particular company and consumers and to develop theory in this area of study that has grown in relevance. READ MORE

  3. 2. How employees use internet as a medium of communication and how it affects interpersonal business-to-business (B2B relationship) creation and building?

    University essay from Umeå universitet/Företagsekonomi

    Author : Erik Eriksson; Tobias Larsson; [2016]
    Keywords : IT; Communication; Business relationships;

    Abstract : In this research we are evaluating how internet affects interpersonal business relationships. We have noticed t at t xisting it ratur t at t u s up n int rn t’s effects are mainly concerned with “that” and “what” internet affects. READ MORE

  4. 3. Facebook as a marketing channel : A study of eCommerce retailers’ Facebook page ambitions

    University essay from Internationella Handelshögskolan

    Author : Per Ljungmark; Erik Bernhardsson; [2011]
    Keywords : Facebook page marketing; Social media; Relationship marketing; eCommerce marketing; Effective communication;

    Abstract : Background: Internet and social networks have evolved to become a natural part of people‘s life and innumerous hours are spent every day interacting through these platforms. This evolution has resulted in higher expectations on fast and efficient communication with retailer‘s customers. READ MORE

  5. 4. Sitting on the Fence between Management and Marketing, A Strategic look at Psychological Switching Costs

    University essay from Handelshögskolan vid Umeå universitet

    Author : Laurence Butler; Jonas Lidgren; [2010]
    Keywords : Lock In; Psychological Switching Costs; Dynamic Capabilities;

    Abstract : Abstract With the Introduction of the internet and human technological advancement, our everyday lives have changed dramatically over the past 20 years and because of this, how we communicate, form social networks and purchase or sell goods have also developed. In the light of this, we have completed this thesis which concerns the influence of the internet and the possibilities of forming long lasting relationships between businesses and customers through what we have described as ‘Locking in’ the customer. READ MORE