Essays about: "literature review of crm"

Showing result 1 - 5 of 20 essays containing the words literature review of crm.

  1. 1. Prediction Models for TV Case Resolution Times with Machine Learning

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Borja Javierre I Moyano; [2023]
    Keywords : Datasets; Machine Learning ML ; Prediction; Resolution Time RT ; Solve Time; TV Cases; Trouble Tickets TT ; Customer-Related Trouble Tickets Resolution Time; CRM system; BI system; Telecommunications; Dataset; Machine Learning ML ; Prediction; Resolution Time; Solve Time; TV Cases; Trouble Tickets TT ; Kundrelaterade problem Tickets Resolution tid; CRM-system; BI-system; Telekommunikationer.;

    Abstract : TV distribution and stream content delivery of video over the Internet, since is made up of complex networks including Content Delivery Networks (CDNs), cables and end-point user devices, that is very prone to issues appearing in different levels of the network ending up affecting the final customer’s TV services. When a problem affects the customer, and this prevents from having a proper TV delivery service in devices used for stream purposes, the issue is reported through a call, a TV case is opened and the company’s customer handling agents start supervising it to solve the problem as soon as possible. READ MORE

  3. 2. Managing Product Allocation in a Scarce and Uncertain Supply Chain : Activities in a FMCG Company

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Adam Wikensten; [2022]
    Keywords : Product Scarcity; Product Allocation; FMCG; Supply Chain; CRM; Produktbrist; Produktallokering; FMCG; Leverantörskedja; CRM;

    Abstract : This case study is investigating the challenge of managing product scarcity in the supply chain by allocating scarce products to customers while maintaining customer relationships in the Fast-Moving Consumer Goods (FMCG) sector. Previous solutions on how to manage the situation of allocating scarce products have been inadequate, highly manual, and timeconsumingwork for all stakeholders. READ MORE

  4. 3. The game-changer : E-retailer's strategies in CRM and personalized marketing in concordance with GDPR

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Emma Nilsson; Alexandra Pierce; [2020]
    Keywords : ;

    Abstract : The purpose of this thesis is to provide a deeper knowledge of how GDPR has affected Swedish e-retailers CRM and personalized marketing in connection to trust and privacy. The changed prerequisites elicited a need for in-depth knowledge of the affects. READ MORE

  5. 4. The Leaky Bucket : Managing user retention on social platforms

    University essay from Umeå universitet/Företagsekonomi

    Author : Adam Falkenberg; Christian Esselin; [2020]
    Keywords : Social media; Social platforms; User retention;

    Abstract : Social platforms have become a large part of today’s society and there is large scientific interests in what creates a successful social platform. There is plenty of research available on how to acquire users to a social platform, but there is significantly less available on how to retain users on a social platforms. READ MORE

  6. 5. Investigative analysis of CRM System Implementation and the challenges attached to its integration into existing ERP System. From an Organization Perspective : A case study of a Freight Forwarding Company in Sweden

    University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management (CeLS)

    Author : Kingsley Fredrick; Danielle Christopher; [2019]
    Keywords : ERP; CRM; Relationship Management; Freight Forwarding Industry; Customer Satisfaction;

    Abstract : Enterprise Resource Planning and Customer Relationship Management are two essential concepts in the global supply chain. These aspects are considered to be the backbone of organizational success as they ensure that the upstream and downstream members of the chain are working effectively to deliver services that meet the standards and the customer’s requirements. READ MORE