Essays about: "literature review of loyalty program"

Showing result 1 - 5 of 8 essays containing the words literature review of loyalty program.

  1. 1. Design of a Smart Cart App for Automated Shopping in Supermarkets

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Aida Arvidsson; Lina Hassani; [2020]
    Keywords : Human-Computer Interaction; Smart Cart; Smart Shopping; Smart Enviroments; Internet of Things; User-Centered Design;

    Abstract : I dagens samhälle blir många saker smartare, främst med hjälp av Internet of Things.En överblick på smart shopping visar att flera alternativa sätt att shoppa på harintroducerats under de senaste åren för att förbättra och effektivisera shopping. READ MORE

  3. 2. The Role of Paid and Earned Social Media on Consumer Behavior for Apparel Brands in China’s Market

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Mickus Aurimas; Zhou Pengshuo; Guo Xiang; [2020]
    Keywords : Advertising marketing; Influencer marketing; Word-of-Mouth marketing; Brand loyalty; Brand awareness; Purchasing intention;

    Abstract : Social media marketing is gradually replacing traditional marketing and becoming the primary marketing strategy for businesses. Paid and earned media have emerged as two major social media marketing forms that are important in business development research. READ MORE

  4. 3. THE INFLUENCE OF RELATIONSHIP MARKETING AND CRM SYSTEM ON STAKEHOLDERS’ TRUST : A Qualitative Study on Multiple Stakeholder Groups in a Cosmetic and Beauty Industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Athanasios Christopoulos; Puspita Hapsari Agoes; [2018]
    Keywords : ;

    Abstract : CRMsystem and relationship marketing are needed for a company in order to gain its stakeholders’ trust. In a company, there are two different stakeholders. Theinternal and external stakeholders. This thesis will consider both of the different types of stakeholders. READ MORE

  5. 4. Skapandet av varaktiga kundrelationer : en studie av Länsförsäkringar Bergslagens kundbonussystem

    University essay from SLU/Dept. of Economics

    Author : Sara Hallin; Therese Svensson; [2013]
    Keywords : försäkringsbranschen; kundbonus; kundrelationer; lojalitet; Länsförsäkringar Bergslagen; relationsmarknadsföring; tjänstemarknadsföring;

    Abstract : En växande tjänstesektor som får allt större betydelse och en ökad konkurrens om kunderna är den finansiella tjänstemarknaden. Denna förändring på den finansiella tjänstemarknaden har lett till ett skifte i synen på marknadsföring. READ MORE

  6. 5. The effects of perceived CSR on Customer Loyalty : An empirical study into consumer behavior on the Swedish Chocolate market.

    University essay from Ekonomihögskolan, ELNU

    Author : Hugo van den Berg; Lina Lidfors; [2012]
    Keywords : corporate social responsibility; customer loyalty;

    Abstract : Authors: Hugo van den Berg, Lina Lidfors Supervisor: PhD and senior lecturer, Rana MostaghelExaminator: Assistant professor, Dr. Sarah Philipson Title: The effect of perceived CSR on customer loyalty – Anempirical study into consumer behavior on the Swedishchocolate market. READ MORE