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Found 3 essays matching the above criteria.

1. 1. The process of product development in small agricultural firms : a multiple case study of Swedish lamb producers

   University essay from SLU/Dept. of Economics

   Author : Hugo Hultin; Simon Johansson; [2020]
   Keywords : agricultural sector; farmers; gotland; new food product development; new product development; NPD process; Sheep farmers; small firms;

   Abstract : This study provides a better understanding of small-scale farmers New Product Development (NPD) processes, what activities farmers undertake within and how they work with NPD processes. NPD plays a crucial role in creating and maintaining competitiveness in many industries and its importance has grown over the years due to changing market conditions, also in the agricultural sector. READ MORE

3. 2. Accessory Portfolio Planning at Axis Communications

   University essay from Lunds universitet/Teknisk logistik

   Author : Gustav Nyström; Rasmus Wellander; [2016]
   Keywords : Decision support model; Accessories; Product development; Stage-gate process; Portfolio management; Technology and Engineering;

   Abstract : Abstract Background Axis Communications is a Lund based company which specializes in network cameras. In addition to the cameras, the company has a wide range of accessories that ensure their customers receive complete solutions. READ MORE

4. 3. Från produktvarumärkning till företagsvarumärkning : en fallstudie av matföretaget Paul och Thoms omprofilering

   University essay from SLU/Dept. of Economics

   Author : Arvid Liss; Kim Meyer; [2016]
   Keywords : corporate rebranding; corporate brand; product brand; brand management; varumärkesuppbyggnad;

   Abstract : Omprofilering kan förklaras som ett sätt att modifiera eller bygga upp nya varumärkesdelar som syftar till att skapa en ny image eller en differentierad position i intressenternas medvetande. Det är ett sätt att skapa fördelar och en identitet som sticker ut gentemot företags konkurrenter. READ MORE