Essays about: "literature review on price"

Showing result 21 - 25 of 175 essays containing the words literature review on price.

1. 21. Market Intelligence within Software Procurement

   University essay from Lunds universitet/Innovationsteknik

   Author : Sofia Frändberg; Alina Liljeäng; [2022]
   Keywords : Market Intelligence; Software Markets; Software Procurement; Information Processing Theory; Information Requirements.; Technology and Engineering; Business and Economics;

   Abstract : With the dawn of the digital era, software solutions are becoming of increasingly strategic importance for corporations, and due to the complexity of the products and the huge lock-in effects which they often give rise to, software-procurement is growing into a critical activity. However, due to the phenomena of information overload, finding and making use of the right information when making strategic decisions is becoming increasingly difficult, resulting in the need for organizations to overlook their information processing capacities in order to ensure the quality of such selections. READ MORE

3. 22. Value based selling : Key value drivers for SMEs within the steel industry

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Simon Anderson; Markus Johannisson; [2022]
   Keywords : Value based selling; Customer perceived value; Perceived value; Value drivers; Värdebaserad försäljning; Kundens upplevda värde; Upplevt värde; Värde attribut;

   Abstract : Building upon previous research around value drivers, the purpose for this study was to review what value-drivers the SMEs within the Swedish steel industry find most important in their suppliers and how the industry as a whole can evaluate this information in a value-based selling approach. In today's literature regarding customer perceived value, the focus has been towards service related industries, and mainly within a B2C context. READ MORE

4. 23. Consumer Intentions & Food-Wasting Behavior

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Hanna Krantz; Johan Schneider; Felicia Zheng; [2022]
   Keywords : food waste; consumer behavior; food-wasting behavior; theory of planned behavior; Business and Economics;

   Abstract : This study aims to map out Lund University students’ intentions and behaviors in regard to food waste. Through a thorough literature review, behaviors commonly related to food waste levels were identified, and are referred to as food-wasting behaviors. READ MORE

5. 24. Influencer marketing: An exploratory study to identify consumer behaviour online

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emilia Möller; Ina Farag; [2022]
   Keywords : Social Media; Influencer Marketing; Impulse Buying Behaviour; Consumer Behaviour; Business and Economics;

   Abstract : Thesis purpose: The purpose of this study is to understand what impact social media influencers have on consumers' online behaviour. We further aim to understand the interrelationship between social media influencers and online impulse buying behaviour. READ MORE

6. 25. A study of NFTs (Non-Fungible Tokens). : Diagnosis through the lenses of classical Economics.

   University essay from Uppsala universitet/Industriell teknik

   Author : Subham Dalai; [2022]
   Keywords : NFTs Non-Fungible Tokens ; concept of value; value perception; classical economics; ownership; property; digital fetishism; community building.;

   Abstract : NFTs (Non-Fungible Tokens) are digital assets representing real-world objects like art, music, videos, gaming items, etc., originally, they reside on a blockchain indicating a certificate of authenticity or proof of ownership deeming the uniqueness and scarcity of commodities. READ MORE