Essays about: "luxury Brand"
Showing result 16 - 20 of 111 essays containing the words luxury Brand.
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16. CLEO
University essay from Lunds universitet/IndustridesignAbstract : For every cosmetic product a consumer buys, a new packaging (often plastic) is purchased together with it. Every year, this single-use behavior stands for 120 billion units of cosmetic packaging. For Europe alone, this is the equivalent of 5 packed Avicii Arenas. READ MORE
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17. Sorry to Burst Your Bubble : An analysis on how content by @thegirlslikeme organize resistance against anti-feminist narratives through humor and wellness fuelling participation in Nigerian feminist discourse on Instagram
University essay from Uppsala universitet/Institutionen för informatik och mediaAbstract : In this study, I look at the content and interpretation of posts by a feminist meme account on Instagram called @thegirlslikeme, from the perspective of a sample size of Nigerian female followers through a focus group discussion, along with a visual social semiotic analysis of the posts. This study set out to answer three research questions: i) How do the posts on TGLM use humor and wellness to portray feminism? ii) How is the content on TGLM challenging antifeminist narratives in a Nigerian context? And finally, iii) How do the Nigerian followers relate to the brand of feminism represented on TGLM? The theoretical approaches theories employed to help think through the data gathered in form of thematic blocks from the interview, and the textual and visual content are participatory culture, work of representation, and filter bubbles and echo chambers. READ MORE
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18. Increasing Brand Accessibility Without Compromising Brand Identity
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This paper aims to investigate methods deployed by brands to increase accessibility while maintaining brand identity, particularly in premium and luxury brands. A literature review will provide a basis for a deeper understanding of brand identity, accessibility, and rejuvenation. READ MORE
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19. Luxury fashion and nostalgia : A study from a marketing perspective
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Using a qualitative semiotic analysis and a quantitative netnographic approach, this mixed method study seeks to examine the use of nostalgic marketing within the field of luxury fashion advertising. The focal point of the study focused on material from online video content posted by four European luxury fashion brands between the years 2020 and 2022, as well as commentary feedback from their followers on social media platforms Instagram and Youtube. READ MORE
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20. Counterfeit products affect on brand equity: A case study on how counterfeit products affect a luxury brand’s brand equity
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this paper is to investigate how counterfeit products affect a brand’s brand equity with the help from a consumer perspective. Research question: What is the consumer’s perception of counterfeit products? How and why does the consumer’s perception of counterfeit products affect a brand’s brand equity? Methodology: This research paper was based on quantitative research, literature review and three case studies. READ MORE
