Essays about: "m commerce marketing"

Found 5 essays containing the words m commerce marketing.

1. 1. Value co-creation in a digital world : A case study on a Swedish online retailer implementing value co-creation

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Tim de Verdier Below; Florian Istrefi; Arvid Karlefors; [2020]
   Keywords : value creation; value co-creation; relationship marketing; marketing; mobile commerce; electronic commerce; social commerce.;

   Abstract : Background: In the past, the majority of products were sold in the retail industry through physical stores, making it possible for customers to interact and be personal with the retailers. The development of technology has made retailers move their operations to an online environment. READ MORE

3. 2. Factors affecting the proportion of smartphone usage at Flygresor.se

   University essay from KTH/Matematisk statistik

   Author : Gabriella Andersson; Louise Karlsson; [2017]
   Keywords : ;

   Abstract : Digitization has changed the way people access the internet. Smartphones is soon to be the preferred internet access device leading us into a new generation of e-commerce, namely mobile commerce or m-commerce. The on-going transition, from desktop to smartphone has led to an uprising problem for companies within the area of e-commerce. READ MORE

4. 3. Determinants of smartphone shopping adoption: Key factors for online shopping of consumer goods through smartphones in Sweden

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Joel Persson; Jonas Berndtsson; [2015]
   Keywords : Smartphone; e-commerce; online shopping; retail; consumer behaviour; UTAUT; Sweden; Business and Economics;

   Abstract : The purpose of this thesis was to examine key factors for adoption of online shopping of consumer goods through smartphones in Sweden. Previous research on online shopping and m-commerce was reviewed and the Unified Theory of Acceptance and Use of Technology model (UTAUT) (Venkatesh et al. 2003) was chosen. READ MORE

5. 4. Combining the Benefits of Traditional Commerce and E-Commerce with M-Commerce benefits in the Retail Industry

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Kenneth Corbitso; Thomas Ash; Neil Pisone; [2011]
   Keywords : M-Commerce; Mobile Commerce; Retail Industry; Clicks-and-Mortar; Interactive Marketing;

   Abstract : The convergence of traditional and electronic commerce practices is being driven by the need for businesses to keep up with the ever increasing competition of online retailing. This thesis aims to examine and analyze the possible benefits that may arise via the use and development of rapidly evolving mobile technology, through analyzing the benefits of each of the forms of commerce during outlined stages of retail process, in order to evaluate to what extend the benefits can be combined. READ MORE

6. 5. Wap usage In Sweden : Could i-mode be an option?

   University essay from IHH, Informatik

   Author : Robert Johansson; Mikael Bäck; Robert Forsman; [2006]
   Keywords : WAP; i-mode; M-commerce; mobile Internet; WAP; i-mode; M-commerce; mobilt Internet;

   Abstract : Mobiltelefonianvändningen har sedan början av 2000-talet haft en stark tillväxt och till-sammans med utvecklade tekniker ifrån Internet uppstod förutsättningar för en ny marknad – mobilt Internet. Europa, Nord Amerika och Japan ledde utvecklingen. READ MORE