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Showing result 1 - 5 of 47 essays matching the above criteria.

1. 1. The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Sara Fregert; [2023]
   Keywords : Organizational communication; Corporate identity; Organizational identity; Sensemaking; Impression management; Marketing; Social media; Identification; Social Sciences;

   Abstract : With the increased loss of control over the organizational identity (OrI) in social media, research has started to encourage organizations to hand over control of the OrI to the creation and distribution of stakeholders. This has created challenges for the strategic communicator in managing the OrI internally, as the employees adapt to the OrI in the mind of the stakeholder rather than the OrI set by the dominant coalition. READ MORE

3. 2. Convicted marketing content containing sexual depiction : An empirical study of social media platforms after a scandal's occurrence

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Elin Månsson; Gülay Edin; [2023]
   Keywords : Social media marketing; content analysis; sexual marketing; gender discrimination; scandals in marketing; Marknadsföring i sociala medier; innehållsanalys; sexuell marknadsföring; könsdiskriminering; skandaler inom marknadsföring;

   Abstract : Title: Marketing content containing sexual depiction.- An empirical study of social media platforms after a scandal's occurrence. READ MORE

4. 3. Sustainability in SMEs: Motives, Barriers, and Challenges of Environmental Management Systems Certification

   University essay from Göteborgs universitet/Graduate School

   Author : Stjepan Dodik; Suliman Karahman; [2022-06-30]
   Keywords : ;

   Abstract : This study aims to understand how SMEs in Sweden perceive the pre- and post-implementation motives of Environmental Management Systems (EMS) certificates through understanding motives for adopting EMS certificates for the first time and understanding motives for maintaining the certificates. Moreover, the study also aims to understand the barriers and challenges of EMS certificates in order to identify reasons that prevent SMEs from adopting certificates. READ MORE

5. 4. Insekter som proteinkälla i hundfoder : utvalda insekters smältbarhet och påverkan vid allergi

   University essay from SLU/Dept. of Animal Nutrition and Management

   Author : Anna Axelsson; Agnes Brandås; [2022]
   Keywords : aminosyror; foderallergi; gul mjölmask; svart soldatfluga;

   Abstract : Traditionella proteinkällor innebär en påfrestning på miljön i form av utsläpp samt vatten- och markanvändning. Insekter är en uppmärksammad proteinkälla med lägre klimatpåverkan och inkluderas idag i hundmatsbranschen. Dessa marknadsförs även som fördelaktiga vid allergi. READ MORE

6. 5. Customer experience management in social media : An empirical study of how Swedish e-commerce companies work with customer experience management in social media

   University essay from Umeå universitet/Företagsekonomi

   Author : Oskar Eriksson; Mathilda Axelsson; [2022]
   Keywords : Customer Experience Management; Social Commerce; Social media; Customer experience; Social media marketing strategies; Social media; E-commerce; Swedish e-commerce;

   Abstract : The increased use of social media has enhanced the way consumers make their everyday purchasing decisions. This has increased the importance of e-commerce companies to be present on social media. E-commerce companies that now use the capabilities of social media have led to the emergence of social commerce. READ MORE