Essays about: "management control of marketing"

Showing result 6 - 10 of 47 essays containing the words management control of marketing.

1. 6. Is sharing really caring? : A qualitative study on targeted ads from a consumer perspective

   University essay from Högskolan i Halmstad

   Author : Mattias Andersson; Eric Gummesson; [2022]
   Keywords : consumer behavior; targeted ads; advertising; privacy; consumer intrusiveness; konsumentbeteende; riktade annonser; marknadsföring; integritet; privatintrång;

   Abstract : Title: Is sharing really caring? Subject: Bachelor thesis in International Marketing, 15hp Authors: Mattias Andersson & Eric Gummesson Keywords: consumer behavior, targeted ads, advertising, privacy, consumer intrusiveness Problem statement: This study looks to provide clarity about consumers' perception of the intrusiveness of a targeted advertisement and their overall behavior in regard to targeted ads. The authors of this look to find out what different factors play a role in a consumer’s mind when they see a perfectly tailored ad made just for them. READ MORE

3. 7. Digital Transformation: Smart Supply Chains with Vendor Managed Inventory (VMI) - A Case Study for a medium sized Swedish healthcare company in VMI implementation

   University essay from Göteborgs universitet/Graduate School

   Author : Xiaoxi Hu; [2021-07-08]
   Keywords : VMI; Supply Chain; VMI Implementation; VMI risk; Risk Management;

   Abstract : Background & Purpose: Supply chain management (SCM) has become a hot topic in the current global competitive markets that drives many companies to explore, especially in inventory management. Vendor Managed Inventory (VMI) as an SCM method enables all participants in the supply chain to achieve rapid development and obtained huge benefits. READ MORE

4. 8. Development of Decision Model for Vertical Integration of Sales and Service Network, Scania CV AB.

   University essay from Linköpings universitet/Produktionsekonomi

   Author : Ashwanth Sankar; Gokul Kannappan; [2020]
   Keywords : Vertical Integration; Downstream; Supply Chain; Operations Management; Sales Development; Sales and Marketing; Operation Strategy;

   Abstract : Abstract Vertical integration is a strategy where the firm owns the supply chain activities to gain control over the business operations, increasing the market share, and lowering the transaction costs. The vertically integrated firms tend to make more in-house operations. READ MORE

5. 9. Risk Management - The ProjectManager's Perspective : Riskhantering    Projektledarens perspektiv

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Richard Lomothey; [2020]
   Keywords : ;

   Abstract : Risk management is often mentioned in project management literatures and among project managers. From all literatures that discuss project risk management, it is recognized as an important tool, in project management, which helps project managers to achieve projects goals in terms of project’s time, cost, and quality that satisfy stakeholders. READ MORE

6. 10. Barriers to adopting mobile access solutions in hospitality organizations.

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : OLLI PIETILÄ; [2019]
   Keywords : ;

   Abstract : This study aims to investigate factors that affect the attitudes towards mobile access control solutions among decision-making units (DMUs) in hospitality organizations in Finland to identify perceived benefits and barriers to adoption of mobile solutions. The first mobile access control solution was introduced in the early 2000s and is used successfully in, for example, public transport and in offices. READ MORE