Essays about: "management control of marketing"

Showing result 11 - 15 of 47 essays containing the words management control of marketing.

1. 11. Daylighting and Electric Lighting Integration in the Retail Sector

   University essay from Lunds universitet/Avdelningen för Energi och byggnadsdesign; Lunds universitet/Institutionen för arkitektur och byggd miljö

   Author : Rafael Campama Pizarro; [2019]
   Keywords : daylighting; electric lighting; lighting controls; integration; human centric lighting; circadian potential; melanopic lux; non-visual effects; energy saving; retail; case study; IEA-SHC; furniture store; shopping experience.; Arts and Architecture; Earth and Environmental Sciences;

   Abstract : The retail sector represents 11% of the GDP and employs 15% of the workforce in the European Union. To tackle growth of e-commerce, physical retail stores need to be reviewed; both to decrease operating costs, increase productivity and to make the shopping experience more appealing. READ MORE

3. 12. (Ad)ventures in Global Education - A study on how international branch campuses in China recruit Chinese students

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Anna Sandäng; Joanna Sandberg; [2018]
   Keywords : Student recruitment; International higher education; Enrollment management; International branch campus; China;

   Abstract : Increased mobility of students and universities worldwide has resulted in a global education market, in which knowledge and financial resources are transferred across borders. One trend in the internationalization of higher education is to establish international branch campuses (IBCs), in which a university offers a degree abroad by collaborating with a domestic university. READ MORE

4. 13. Nudging: Within the Context of Place Marketing

   University essay from KTH/Fastigheter och byggande

   Author : Anna Eriksson; Jesper Tränck; [2018]
   Keywords : Nudging; Behaviour; Place Marketing; Place Branding; City Marketing; Urban Planning; Place Development; Nudging; Beteende; Platsmarknadsföring; Stadsplanering; Platsutveckling;

   Abstract : Sergels torg in Stockholm, Sweden, and the surrounding areas have possibly negative associations in the minds of individuals. To then influence and change a negative mindset related to a place can be a difficult task for real estate managers. READ MORE

5. 14. Aligning CSR Values to change Corporate Social Behavior : Utilizing Management Control Systems to create Shared Values

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Lotta Mannonen; Aleksi Ojala; Martinus Vorstenbosch; [2018]
   Keywords : CSR; Corporate Social Behavior; Organizational Culture; Shared Values; MCS.;

   Abstract : The aim of this study is to investigate how explicit CSR values are implemented in the organizational culture of companies through MCS. The focus is on which elements of MCS affect the tacit CSR values of employees, so that employee and corporate values can be aligned. READ MORE

6. 15. Managing the Semi-Fictive Brand Persona - In Theory and Practice

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emma Jungerth; Sam Lidström; [2018]
   Keywords : Semi-Fictive Brand Persona; Brand Identity; Brand Personality; Brand Personification; Brand Persona; Storytelling; Strategic Brand Management; Business and Economics;

   Abstract : Title: Managing the Semi-Fictive Brand Persona – In Theory and Practice Submission date: 28th of May 2018 Course: BUSN39 Degree Project in Global Marketing Authors: Emma Jungerth & Sam Lidström Supervisor: Mats Urde, [email protected]. READ MORE