Essays about: "management control of marketing"

Showing result 21 - 25 of 47 essays containing the words management control of marketing.

  1. 21. Var unik! : en litteraturstudie kring stadsprofilering som verktyg vid stadsplanering

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Elsa Karlberg; Ylva Hartman Magnusson; [2014]
    Keywords : kommodifiering; entreprenöriellt styre; gentrifiering; Malmö stad; Citytunneln; stadsprofilering; den kreativa klassen;

    Abstract : Denna uppsats behandlar hur städer styrs och marknadsförs idag och vilka konsekvenser detta får för stadens invånare. Ambitionen är att synliggöra maktdiskurser bakom stadsplanering, i ett globalt och lokalt sammanhang. En ökad förståelse för stadsutvecklingsprocesser kan bidra till en demokratisering av desamma. READ MORE

  3. 22. Laws of attraction: Personality, trust and affect in corporate images

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Elias Lindskog; Ralph Segervik; [2014]
    Keywords : corporate identity; brand personality; brand trust; brand affect; employer branding;

    Abstract : With steadily increasing competition on the talent acquisition market and a contemporary normative surge of management control in organizations, still recruitment practices are based on easily measurable methods of selection. In the light of this background, attitudes to future employers based on communicated corporate identities are examined. READ MORE

  4. 23. Strategies for social customer relationship management : the case of social media in the Swedish food industry

    University essay from SLU/Dept. of Economics

    Author : Katarina Johnsson; [2014]
    Keywords : Facebook; food industry; Instagram; relationship marketing; Twitter; YouTube;

    Abstract : Consumption of meat and poultry has increased during the last ten years while the production in Sweden has decreased. Cheap imports are competing with Swedish products and consumers, restaurant and retail let the price decided what to purchase. READ MORE

  5. 24. Complexity of Supply Chains : A Case Study of Purchasing Activities and Relationships

    University essay from IHH, Marketing and Logistics

    Author : Magnus Hanebrant; Emil Kinderbäck; [2013]
    Keywords : Supply Chain Complexity Purchasing Procurement Relationship Network Management Customer Supplier Supplies Framework Competition Competitive forces K5N Marketing;

    Abstract : Executive Summary In the complex world of today with customers as well as suppliers scattered around the world the inevitable outcome is complexity. Going back to the early days of industrialism companies to a large extent owned the whole chain from supplies to sales of the final products. READ MORE

  6. 25. The I Online - Identity Conceptualisation in Social Media and the Implications for Online Marketing Communications

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Charlotte Diaz de la Vega; Madelein Fagerlind; [2011-02-28]
    Keywords : Social media; Online marketing; Identity conceptualisation; Extended self; ndividual empowerment; Brand interaction; Uses and gratification;

    Abstract : Purpose: To determine which, why and how social media tools are used by young adults to conceptualise identity/identities online, the extent of such activity and the implications for online marketing communications. Literature review: New internet technologies have altered the way brands and consumers interact with power shifting from organisations to consumers’. READ MORE