Essays about: "management control of marketing"

Showing result 16 - 20 of 47 essays containing the words management control of marketing.

  1. 16. Hedging malting barley : maximizing expected utility considering price, yield and quality risk

    University essay from SLU/Dept. of Economics

    Author : Torgil Andersson; [2018]
    Keywords : expected utility; futures contracts; hedging; malting barley; quadratic risk; programming; quality risk; risk management; risk preference;

    Abstract : Farmers are faced with situations with uncertain outcomes on a daily basis. Production risks stem from uncertainty about the performance of crops and the unpredictable nature of weather. Also, the markets for inputs and agricultural commodities affect the farm to a high degree. READ MORE

  3. 17. Framgångsrik parkförvaltning : inspirerande vägledning från små kommuner med stora ambitioner

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Kajsa Nilsson; Elin Svensson; [2017]
    Keywords : parkförvaltning; Enköping; Sävsjö; Laholm; Sölvesborg; perenner; fickparker; gestaltning; anläggning; skötsel;

    Abstract : Parkförvaltningar i Sverige kämpar ofta i motvind på grund av allt lägre resurser, minskat inflytande i den kommunala verksamheten, ökad privatisering av parkmark och ansvar, samt brist på kunnig personal. Trots detta har flera kommuner kunnat utveckla sina parker på ett enastående sätt. READ MORE

  4. 18. Evaluating the Effect of Mobile Display Advertising - Guidelines on how to Advertise in the Mobile Channel

    University essay from Lunds universitet/Ekonomihögskolan; Lunds universitet/Företagsekonomiska institutionen

    Author : Anton Olivensjö; Gustav Sundberg; [2015]
    Keywords : Campaign Effect; Click-Through Rate CTR ; Engagement; Frequency; Mobile Advertising; Mobile Campaigns; Rich Media; Static Banner; Video; Technology and Engineering;

    Abstract : Abstract Title Evaluating the Effect of Mobile Display Advertising - Guidelines on How to Advertise in the Mobile Channel Authors Anton Olivensjö Gustav Sundberg Supervisors Charlotta Johnsson, Associate Professor, Department of Automatic Control, Faculty of Engineering, Lund University Carl-Henric Nilsson, Associate Professor, Department of Business Administration, School of Economics and Management, Lund University Staffan Engström, Head of Mobile, Schibsted Sverige AB, Sales and Inventory, Stockholm Issue of Study The mobile is a fairly new advertising channel, in which the time spent by consumers has rapidly increased. Advertising spendings are however not aligned, as companies do not fully understand the channel. READ MORE

  5. 19. How to manage the bullwhip effect in the supply chain : A case study on Chinese Haier Group

    University essay from Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Author : Ronghe Peng; Yi Xiao; [2014]
    Keywords : Bullwhip effect; Supply chain; Haier Group;

    Abstract : This thesis intended to increase the understanding of bullwhip effect in electrical appliance industry in the Chinese market. In the supply chain management, the bullwhip effect is a phenomenon can never be ignored. READ MORE

  6. 20. Managing user generated content in marketing campaigns : A qualitative research of key features for managing marketing campaigns based on user generated content

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Adam Svensson; Pär Strandberg; [2014]
    Keywords : ;

    Abstract : The modern media landscape presents an increasingly complex and dynamic assembly of traditional and interactive media proposing many new communicative opportunities for marketers. Contemporary marketing is implied to emphasize a paradigmatic shift from a company centric view into consumer centric view. READ MORE