Essays about: "management thesis reports on marketing management"

Showing result 1 - 5 of 18 essays containing the words management thesis reports on marketing management.

1. 1. Sustainability Reporting and the developing role of the ESG/Sustainability Controller : A qualitative study among Swedish medium and large sized companies

   University essay from Umeå universitet/Företagsekonomi

   Author : Stefan Schaumberger; Vijitha Dasayanaka; [2023]
   Keywords : Sustainability; Sustainability Reporting; Sustainability Reporting Frameworks; Sustainability Reporting Unification; GRI; CSRD; ESG Controller; Sustainability Controller;

   Abstract : Sustainability is a universal topic that has gained in significance during the last decade due to the increased risks for society as well as the environment itself. Therefore, a lot more attention is given to how companies disclose upon their impact on environment, society and governance. READ MORE

3. 2. Cause-brand alliances in the fashion industry : The challenging road after the alliance is over. A case study on Gina Tricot’s CBA with UNICEF

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Dora Filipovic; [2020]
   Keywords : Brand equity; Cause-brand Alliance; CBA; sustaining brand equity; Brand alliance;

   Abstract : Purpose:                       The purpose of this study is to identify, define and describe the challenges of sustaining positive brand equity gained as an outcome of Cause-brand alliances. Therefore, this study is conducted from the perspective of companies engaging in Cause-brand alliances, with the aim to provide academic and managerial implications of managing brand equity over time following a Cause-brand alliance. READ MORE

4. 3. Destination branding through local food products: The case of Südtirol / Alto Adige

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Edoardo Macelloni; Florian Felder; [2020]
   Keywords : Destination branding; food tourism; inverse country of origin; stakeholder collaboration; Südtirol Alto Adige; Business and Economics;

   Abstract : Title: Destination branding through local food products: The case of Südtirol / Alto Adige Date of the Seminar: 4th of June 2020 Course: BUSN39 Degree Project in Global Marketing Authors: Florian Felder & Edoardo Macelloni Supervisor: Tommy Shih Keywords: Destination branding, food tourism, inverse country of origin, stakeholder collaboration, Südtirol / Alto Adige Thesis purpose: The purpose of this thesis is to investigate the relationship between local food products and destinations. More specifically, this thesis aims to research how local food is used as a differentiating tool in destination branding. READ MORE

5. 4. Integration of Supply Chain Management and Marketing - Case Study of a Swedish Fashion Retailer

   University essay from Göteborgs universitet/Graduate School

   Author : Huang Danmei; [2016-07-04]
   Keywords : Supply chain management; Marketing; Integration; Customer needs; Lindex;

   Abstract : The objective of the company is to provide customer value as maximum as possible hence to accomplish profits. To fulfilling superior customer value creation, the literature states that it is important for firms to meet their integration of supply chain management and marketing. READ MORE

6. 5. Brand equity through rollercoasters and rabbits : Understanding the role of part-time marketers in enhancing the brand equity of an amusement park

   University essay from Umeå universitet/Företagsekonomi

   Author : César Rivera; Fredrik Byström; [2015]
   Keywords : Relationship marketing; part-time marketers; brand equity; amusement park; Gothenburg; Sweden; marketing as promises; part-time marketers role; connection between relationship marketing and brand equity; brand awareness; brand associations; external brand communication;

   Abstract : Relationship marketing is a marketing theory that has gathered much focus in the marketing research area lately. The core idea of relationship marketing is to retain the existing customers of a company by establishing long-time relationships with them. READ MORE