Essays about: "product categories consumer"
Showing result 1 - 5 of 68 essays containing the words product categories consumer.
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1. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE
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2. Beauty and the Digital Beast: An exploratory study on what variables are affecting the process of digitalization within retail and why the beauty industry is lagging behind
University essay from Lunds universitet/ProduktionsekonomiAbstract : This master thesis project applies a mixed methods approach to fulfill the purpose of exploring how and in what ways digitalization transforms different retail categories. A theoretical framework is formulated using existing theories and research, from which four key variables are identified: distribution, interaction, competition and product offering. READ MORE
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3. Potential of decentralised blockchains for the digital product passport : Need for traceability and transparency in textile industries
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Purpose: The study explores the integration of blockchain technology with Digital Product Passports (DPP) to facilitate information transparency to address industry-wide concerns. Methodology: This research employed a qualitative exploratory design, utilizing detailed semi-structured interviews with individuals involved in the relative field. READ MORE
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4. The Influence of the Green-Feminine Stereotype - Understanding Cis Men’s Motivational Representation and Gender Identity Performance in the Context of Pro-Environmental Consumption
University essay from Göteborgs universitet/Graduate SchoolAbstract : The role of gender in shaping attitudes toward pro-environmental consumption is understudied and an enhanced understanding of the issue is called for by multiple scholars. Previous literature point to a green-feminine stereotype in which there is a cognitive link between pro-environmental consumption and femininity. READ MORE
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5. Next generation of sustainable packaging for Danish skincare scale-up
University essay from Lunds universitet/FörpackningslogistikAbstract : The Cosmetic packaging industry is on the rise and through consumer demand, cosmetic companies are increasing their focus on sustainability and accountability. This has left many companies in need of a deeper understanding regarding the environmental impact of their current packaging solutions as well as how to improve their footprint in the future. READ MORE
