Essays about: "marketing 2012"

Showing result 21 - 25 of 302 essays containing the words marketing 2012.

  1. 21. Constructing authenticity : A qualitative study of internal CSR communication

    University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Author : Karl Köllner; Julia Hofvendahl; [2017]
    Keywords : CSR; Internal CSR communication; CSR programs; Authenticity; CSR from a marketing perspective.; CSR; Intern CSR kommunikation; CSR program; Autenticitet; CSR ur ett marknadsföringsperspektiv.;

    Abstract : The rapid increase of corporate social responsibility (CSR) has led to a large numbers of programs that have failed to meet the expectations of stakeholders (McShane & Cunningham 2012). The reason being that stakeholders are becoming more sceptical about firms true purpose for engaging in CSR activities (Arendt & Brettel 2010). READ MORE

  3. 22. What is all the fuzz about? A FMCG brand portfolio case study of formalisation in the front end of innovation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : My Magnusson; Mink Kempen; [2017]
    Keywords : Decision Making; Formalisation; Front End of Innovation; Funnelling; New Product Development; Project Portfolio Management; Project Portfolio Objectives.; Business and Economics;

    Abstract : Title: What is all the fuzz about? A FMCG brand portfolio case study of formalisation in the Front End of Innovation. Date of the seminar: 23 May 2017 Course: ENTN39 Master ́s Corporate Entrepreneurship and Innovation Internship and degree project (Master ́s thesis 15 ECTS) Authors: Mink Kempen and My Magnusson Supervisor: Joakim Winborg Examiner: Ass. READ MORE

  4. 23. Marketing Overload? : Investigating the effect of antecedents of marketing avoidance on social media advertising effectiveness

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Darius Lazauskas; Sophia Vilhelmsson; Huynh Tran; [2017]
    Keywords : Antecedents of marketing avoidance; social media advertising effectiveness; advertising effectiveness; advertising; social media; marketing;

    Abstract : Recent developments in internet technology have ushered in unprecedented change when it comes to communication. This change has also given rise to social media, which has significantly changed the way modern communication occurs (Rosengren, 2000; Evans & McKee, 2010; Tuten & Solomon, 2015). READ MORE

  5. 24. Combination of Sustainable Supply Chain Management and Green Marketing: Customer Expectations in Furniture Retail

    University essay from Göteborgs universitet/Graduate School

    Author : Katharina Arnold Veronika; [2016-07-04]
    Keywords : sustainable supply chain management; green supply chain management; green marketing; sustainability; retail; furniture;

    Abstract : Sustainable supply chain management contributes significantly to make a product more sustainable, like by the use of raw materials from more sustainable, decrease in carbon footprint due to lighter material weight or increased transport efficiency and new technologies, or recyclability. With the emergence of an increasing demand for sustainable performance in the corporate world, and thus more sustainability communication, surprisingly sustainable supply chain or logistics related information is rarely included into a green marketing strategy. READ MORE

  6. 25. The influence of deceptive advertising on customer trust and loyalty : A Study of Telecom Sector in Pakistan

    University essay from Umeå universitet/Företagsekonomi

    Author : Mirza Khuram Shahzad; Mehnaz Kausar; [2016]
    Keywords : Marketing communications; Advertising; Deceptive advertising; perceived deception; customer trust; customer loyalty; corporate image; consumer behavior; false advertising; telecommunication sector in Pakistan;

    Abstract : Purpose: The effects of deceptive advertising practices on customer loyalty towards mobileservice providers have been investigated empirically by this study. The main contribution ofthis study is to investigate the perceived deception-customer loyalty relationship under themoderating effect of corporate image and mediating effect of customer trust. READ MORE