Essays about: "marketing channels"

Showing result 26 - 30 of 292 essays containing the words marketing channels.

1. 26. Information or Communication channel? : A qualitative study of how fast-fashion brands in Sweden use social media

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Mohammad Mirzajee; Alen Rashid; [2021]
   Keywords : Brand Loyalty; Social Media; Generation Z; Fast-fashion; Relationships; Fashion Marketing; Sweden;

   Abstract : With the constant development of marketing strategies, it has become more vital to continuously communicate online with consumers. As Generation Z is born with digital devices and increased social media channels, customers demand fashion brands being present online. READ MORE

3. 27. Embrace the Experience : A multiple case study of customer experience strategies within the Swedish retail market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Linus Eriksson; Emmy Rosander; [2021]
   Keywords : Customer Experience; Customer Journey; Touchpoints; Service-dominant Logic; Omnichannel;

   Abstract : The concept of customer experience has an increasing interest among organizations today since customers have become picky and demands for an experience are an existing fact. In the early 2000s, a paradigm shift was found, where focus from a goods-dominant logic was moved to a service-dominant logic which came to have a great impact on how to manage customer experiences today. READ MORE

4. 28. Investigating the Attribution Quality of LSTM with Attention and SHAP : Going Beyond Predictive Performance

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Hannes Kindbom; [2021]
   Keywords : Digital marketing; Attribution modelling; Multi-touch attribution; Deep learning; LSTM; SHAP; Attention; Interpretability; Digital marknadsföring; Attributionsmodellering; Multi-touch attribution; Djupinlärning; LSTM; SHAP; Attention; Tolkningsbarhet;

   Abstract : Estimating each marketing channel’s impact on conversion can help advertisers develop strategies and spend their marketing budgets optimally. This problem is often referred to as attribution modelling, and it is gaining increasing attention in both the industry and academia as access to online tracking data improves. READ MORE

5. 29. The Path of Independence in the Music Industry : Exploring how independent artists promote themselves through digital media and how record labels support artists in their careers

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Mila Angelova; Hugo Johnning; [2021]
   Keywords : Music; Independent artists; Record labels; Digital marketing; Social media;

   Abstract : Background: In this world of rapidly developing technologies, it has become less of a challenge for individuals to start a career within music and promote their brand. The emergence of social media has revolutionized digital marketing and facilitated the distribution of music across different online platforms. READ MORE

6. 30. Analysis for the utilization of social media in a Swedish-based SME’s business network : A case study on the service-based startup

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Nitish Shrinivas Kulkarni; Namratha Kumar Vemulkar; [2021]
   Keywords : Business-to-Business Marketing; ARA Model; Social Media; Small-and-Medium Enterprises; Collaboration Process; Hybrid Approach.;

   Abstract : Social media (SM) is an innovative strategy used to develop new forms of communication channels and platforms. This has led to a positive transformation in the marketing strategy for both small-and-medium enterprises (SMEs) and large enterprises. READ MORE