Essays about: "marketing channels"
Showing result 6 - 10 of 292 essays containing the words marketing channels.
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6. Digital Marketing Challenges Face by SMEs in Developing Countries: Cross country case studies from Bangladesh and Sri Lanka
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : .... READ MORE
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7. External Digital Communication of Employer Branding Inclusivity : A Multiple Case Study:CGI Inc., Nexer Group & Toxic Interactive Solutions
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: To win the “war for talent” and recruit highly skilled candidates, employers need to distinguish themselves from their competitors by securing employer-of-choice (EOC) status. In competitive industries such as information technology (IT), companies focus on shaping unique employer branding (EB) strategies to help find or retain top talent and the indispensable edge or advantages that come along with them. READ MORE
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8. Towards Realistic Datasets forClassification of VPN Traffic : The Effects of Background Noise on Website Fingerprinting Attacks
University essay from Karlstads universitet/Institutionen för matematik och datavetenskap (from 2013)Abstract : Virtual Private Networks (VPNs) is a booming business with significant margins once a solid user base has been established and big VPN providers are putting considerable amounts of money into marketing. However, there exists Website Fingerprinting (WF) attacks that are able to correctly predict which website a user is visiting based on web traffic even though it is going through a VPN tunnel. READ MORE
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9. Looking Ahead: The Future of the Offline Channel for Digital-born Retailers
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : During recent years, there has been a significant increase in e-commerce and the demand for it among customers. It has become imperative for new fashion retailers to have a digital presence, and the outbreak of Covid-19 has further accelerated this trend, amplifying the importance of having a presence online. READ MORE
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10. How do B2B use social media to build trust? : An exploratory study in what aspects create, maintain and destroy interorganizational trust
University essay from Högskolan i Skövde/Institutionen för handel och företagandeAbstract : Social media usage in the B2B sector is increasing at a slower rate than B2C and the research literature sends a unanimous message; B2B firms would benefit in multiple ways using social media as a tool when establishing and entertaining business relationships. The concept of trust is proved to be of great importance in the construction of these relationships. READ MORE