Essays about: "marketing channels"

Showing result 31 - 35 of 292 essays containing the words marketing channels.

  1. 31. Examining the effectiveness of various leadership styles in Indian companies during the Covid-19 pandemic

    University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Author : Rohan Geddada Sagar; Bhavin Chauhan; [2021]
    Keywords : Pandemic; Leadership style; Covid-19; Effectiveness;

    Abstract : The purpose of this study is to find out which leadership styles are effective during the COVID-19 pandemic in India. In this study, the term “effective leadership styles” is used for defining the efficiency level of a leadership style in COVID-19 pandemic. READ MORE

  3. 32. A global pandemic’s influence on consumer behaviour : A quantitative study on how the social constraints due to COVID-19 has affected the engagement in post-purchase behaviour

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Evelina Damsjö; Fanni Mattsson; Amanda Olsson; [2021]
    Keywords : Consumer behaviour; COVID-19; Decision-making process; Post-purchase behaviour; Post-purchase engagement; EKB-model; Social technographic ladder; Social distancing; Millennials; Social media; Social shopping; Collective intelligence;

    Abstract : Since the COVID-19 outbreak, countless studies have been conducted about the pandemic regarding people's physical and mental health, but there is a significant gap on the persistent effects on consumer behaviour. Hence, this thesis aimed to investigate if there is a relationship between the social constraints as a consequence of the COVID-19 pandemic and the potential increased engagement of post-purchase behaviour. READ MORE

  4. 33. Digital Customer Experience Matters

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Victoria Gerster; Pirro Melonashi; Quynh Chi Nguyen; [2021]
    Keywords : customer experience; jewelry; retail; digitization; experiential marketing; virtual experiential marketing; e-commerce; Business and Economics;

    Abstract : In today's world, it is essential to understand how customer in-store experiences can be successfully transferred to online environments for international jewelry retailers to master their digital transformation. Further, there is an apparent lack of extensive research about the jewelry retailing industry and its customers in academia despite its prominence in the business world. READ MORE

  5. 34. Nästa generations lantbrukare : hur ser de på marknadsföring och hur ska företag nå ut till dem?

    University essay from SLU/Dept. of Economics

    Author : Fredrika Eke-Göransson; [2021]
    Keywords : nästa generations lantbrukare; digital marknadsföring; kommunikation;

    Abstract : Idag är det många lantbruksföretag i Sverige som väntar med att genomföra generationsskifte för verksamheten och driften. Detta leder till att lantbrukarna i landet idag i genomsnitt är i den övre medelåldern. Att vänta med generationsskiften leder också till att nästa generations lantbrukare får vänta med att ta över. READ MORE

  6. 35. Digital advertising on a regulated market : A multiple-case study in the Swedish alcohol industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Wilhelm Borgstam; Dimitri Koido; [2021]
    Keywords : Digital Advertising; Brand Awareness; Regulated Markets; Market Regulations; Social Media Marketing; Digital Media Channels;

    Abstract : In regulated markets companies must comply with various rules, standards, and approval protocols to avoid expensive lack-of-compliance costs. Such regulations often limit the ability of companies to advertise and thereby reach out to consumers. READ MORE