Essays about: "marketing entry strategy"

Showing result 21 - 25 of 37 essays containing the words marketing entry strategy.

  1. 21. The selection of entry modes when penetrating a foreign market : A research study on the education institutes choice of entry mode

    University essay from Ekonomihögskolan, ELNU

    Author : Annica Gunnarsson; [2011]
    Keywords : Educational sector; entry barriers; entry modes; international marketing strategy and service industry;

    Abstract : Abstract Thesis title: The selection of entry mode when penetrating a foreign market Author: Annica Gunnarsson  Tutor: Åsa Devine Course: Marketing, advanced level, spring term 2011, Linnaeus University   Entering a new market is always a risky business, with a big potential of failure. To research the options of entry strategy can help in determine which strategy to use. READ MORE

  3. 22. Smallholder transformation : NGO participation in agricultural development in Sub-Saharan Africa

    University essay from SLU/Dept. of Economics

    Author : Aben Collins Nyah; [2011]
    Keywords : Agriculture; Agribusiness; smallholder farmers; NGOs; Sub-Saharan Africa; collective marketing; Business model; poverty and hunger; rural development; capacity building;

    Abstract : With smallholder farmers identified as the core of several recent development programs, coupled with the very important role agriculture can play in the eradication of extreme poverty, hunger and food insecurity in the world. The aim of this paper is to identify conditions necessary for smallholder farmers to capitalise on new business opportunities emerging from the reorganization of supply chains around the world. READ MORE

  4. 23. Foreign market entry strategies : a case study for a Chinese pump manufacturer

    University essay from Akademin för teknik och miljö

    Author : YU FU; [2011]
    Keywords : foreign market; entry strategies; environmental analysis; market entry modes; case study; China; pump manufacturer;

    Abstract : Economic globalization, regional economic cooperation and knowledge economy make a great impact on the development of the new century. The changes of international trade and investment reflect the variety of the world economy development; the world economic development, in turn, influences the international trade and investment in both quality and quantity (Feenstra, 1998). READ MORE

  5. 24. Emerging markets: A case study on foreign market entry in Bangladesh

    University essay from Ekonomihögskolan, ELNU

    Author : Feleke Tantu; Md.Ashiqur Rahman; [2011]
    Keywords : emerging market; entry strategy; market entry; factors behind entry choice; entry mode; entry node; entry timing;

    Abstract : Abstract Title: Emerging Markets – A Case Study in Foreign Market Entry toBangladesh Keywords: emerging market, entry strategy, market entry, factors behind entry choice, entry mode, entry node, entry timing Background: Internationalism and international marketing are hot topics among the strategy discussions of the companies and as a result companies continuously look for new, unreached sales potential to their products and services as well as better use of their resources. Purpose: To find the most efficient international market entry strategy for companies moving from developed/transition economy to an emerging market. READ MORE

  6. 25. Market Feasibility Research in China And Strategy Design : The Case of THE BODY SHOP

    University essay from Avdelningen för ekonomi

    Author : Yuanyuan Wen; Luping Zhang; [2011]
    Keywords : strategy; entry; marketing; core value; THE BODY SHOP;

    Abstract : the purpose of this paper is to find the successful elements of THE BODY SHOP in Gavle, and using that experience to study the market entry into a third world country using the case study to assess whether it is worthwhile for THE BODY SHOPto enter the Chinese market, if it is worthwhile, and how to do it. ... READ MORE