Essays about: "marketing environment case study"

Showing result 31 - 35 of 154 essays containing the words marketing environment case study.

  1. 31. Internationalisation of Swedish SMEs : A Multiple-Case Study on How Swedish SMEs Can Expand to International Markets

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Peter Nilsson; [2020]
    Keywords : Internationalisation; SME; Market Selection; Entry Modes; Customer Acquisition; Branding; Employer Branding;

    Abstract : The need for Swedish SMEs to expand beyond their limited domestic market grows, spurred on by fading barriers to international trade. Often consisting mainly of engineers without marketing experience, the SMEs cannot afford to recruit expertise in internationalisation. READ MORE

  3. 32. Marketing Strategy for Software as a Service Companies within the Logistics Vertical Software Niche : A multiple case study

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Ardy Daniel Kusnadi; Fredrik Einarsson; [2020]
    Keywords : Marketing strategy; SaaS; Vertical Software; Cloud Computing;

    Abstract : BackgroundUtilizing the Software as a Service (SaaS) business model is a distinct trend for marketing softwarevia the Internet. It allows software suppliers to expand their market globally and to extend theiroffering to customers by simplifying their software procurements and ownerships. READ MORE

  4. 33. Cost transparency & storytelling : How fashion companies disclose cost transparency information and use it as a storytelling tool

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Freja Lina Nyman; [2020]
    Keywords : Sustainable marketing; transparency; cost transparency; cost structure; storytelling.;

    Abstract : Background: Consumers are aware of and care for the environment, which has led to a need for transparent and sustainable fashion products. This results in that companies need to create transparent and sustainable communication strategies to gain the consumers’ trust. READ MORE

  5. 34. Green considerations in a purchase process - An exploratory study considering environmentally concerned individuals

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Pontus Hultberg; Jesper Andersson; Dino Okic; [2020]
    Keywords : ;

    Abstract : Consumers decision-making regarding a product involves several cognitive steps in choosing a product over another, but this is not always a straightforward process, as consumers do not evaluate the alternatives in detail when purchasing low involvement products. This study aims to explore the purchase process of environmentally concerned individuals when purchasing green products, building on the question: What do environmentally concerned people consider in a purchase process? Since the environment is a hot topic today, the consumers should search for environmentally sustainable alternatives, however, that is not always the case. READ MORE

  6. 35. Marketing Innovation for SMEs during COVID-19 Pandemic : A case study of the hospitality industry in Norrbotten

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Simon Gustavsson; Simon Larsson; [2020]
    Keywords : ;

    Abstract : As a global disaster, the COVID-19 pandemic (coronavirus)  has an impact on the whole world economy. The pandemic threatens the survival of small and medium sized enterprises (SMEs) globally and nationally. It appears inevitable that this pandemic has created a difficult business environment for small and medium sized enterprises to operate in. READ MORE