Essays about: "marketing for ngo"

Showing result 1 - 5 of 10 essays containing the words marketing for ngo.

  1. 1. Community interactions : how visitors co-create Greenpeace’s online presence

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Aristeidis Andreas Progoulakis Kastillo; [2022]
    Keywords : community; Greenpeace; Facebook; page; social media; co-creation; online community; interaction; comments; environmental communication; marketing; NGO;

    Abstract : The online presence of environmental NGOs (ENGOs) has opened the opportunity to gain independence from the limitation of the news media coverage they can get. However, multiple challenges, including dealing with interactions on social media, are among the complexities of using those channels. READ MORE

  3. 2. Social media marketing guidelines for NGOs to engage users on Instagram - A case study of the non-profit organization Kompis Sverige

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Fanny Hammarlund; [2019]
    Keywords : Instagram; engagement; social media; Kompis Sverige;

    Abstract : As social media continues to expand in usage, so does marketing on the platforms. Theperformance of social media marketing includes both possibilities and challenges, whichdepends on the user. The possibilities and challenges naturally correlate with the sender’srequisition. READ MORE

  4. 3. Sustainable Business Practices and Social Media: When Sustainable Social Media Campaigns Change Corporate Business Practice

    University essay from Göteborgs universitet/Graduate School

    Author : Sebastian Jonsson; Sofia Persson; [2016-09-22]
    Keywords : social media; sustainable business practice; brand identity; brand reputation; point for corporate change;

    Abstract : Social media has provided a new marketing environment by turning the power of communication from corporations towards stakeholders and has made information more accessible and easier to spread than before. This is utilized by NGOs where they increasingly use social media in order to force corporations into sustainable business practices. READ MORE

  5. 4. Drivers and Barriers for Solar Home Systems (SHS) in rural communities : A case study in Kyerwa, Tanzania 2014

    University essay from KTH/Industriell ekologi

    Author : Pontus Liljefors; Jakob Sahlin; [2014]
    Keywords : Solar Home Systems; Kerosene; Rural livelihoods; Drivers and Barriers; Tanzania; Kyerwa;

    Abstract : Tanzania from the villagers' perspective. It was conducted in cooperation with the Swedish NGO Vi Agroforestry, who supported the field visits. Preparations were made in Sweden during Jan-March 2014, and the field study in Kyerwa, Kagera region was executed in April-May 2014. READ MORE

  6. 5. Marketing Sustainability in Charter Tourism : The Influence of Brands, Eco-Labels and their Combination on the Swedish Charter Tourist´s Decision Making

    University essay from Umeå universitet/Företagsekonomi

    Author : Anders Reje; Elena Dreger; [2014]
    Keywords : Charter Tourism; Sustainability Marketing; Eco-Tourism; Tourism Branding; Eco- Labelling; Co-Branding; Service Marketing; Consumer Decision Making; Conjoint Analysis;

    Abstract : Tourism as one of the biggest industries in the world has been changing continuously and rapidly. The publishing of the Brundtland Report in 1987 has accelerated the discussion about combining economic, social and environmental factors – the so-called triple-bottom line – in order to secure long-term sustainable living conditions on a finite planet for both business and society. READ MORE