Essays about: "C.S. Peirce"

Found 1 essay containing the words C.S. Peirce.

  1. 1. Ephemeral Selves: A semiotic cultural analysis of a Swedish bicycle helmet campaign

    University essay from Lunds universitet/Avdelningen för etnologi

    Author : Robin Öberg; [2016]
    Keywords : Applied Cultural Analysis; Bicycle Helmets; C.S. Peirce; Cultural Anthropology; Ephemeral Selves; European Ethnology; Evaluation; Governance; MACA; Marketing; Material Culture; Materiality; Mixed-Methods Approach; Performance; Policy; Semiotics; Social Self; Statistics; Traffic Safety Campaign; Qualitative Insight; Cykelhjälmar; Efemära Själv; Europeisk Etnologi; Kvalitativ Insikt; Kulturantropologi; Marknadsföring; Materiell Kultur; Materialitet; Riktlinjer; Semiotik; Socialt Själv; SPSS; Statistik; Styrmedel; Tillämpad Kulturanalys; trafiksäkerhetskampanjer; Uppträdande; Cultural Sciences; Social Sciences;

    Abstract : In 2014, Lund municipality in Sweden handed out 830 bicycle helmets for free. Such governance campaigns are commonplace in Sweden, yet no campaign has ever been evaluated. There are two research aims to this thesis. First, to evaluate how many of the 830 cyclists actually wear the bicycle helmets that they received. READ MORE