Essays about: "marketing in ikea"

Showing result 21 - 25 of 43 essays containing the words marketing in ikea.

  1. 21. Chinese Consumers’ Attitudes toward Experiential Marketing ：The Case of IKEA

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Jiahao Li; Yujiao Zhang; [2016]
    Keywords : experiential marketing; consumer behavior; IKEA; China;

    Abstract : Currently, the experience economy, as a new form of economy is developing and following the service economy. The experiential marketing is the product of experience economy and it is increasingly used by more and more enterprises. A good way of carrying out experiential marketing improves consumers’ user experience when they do shopping. READ MORE

  3. 22. Virtual Reality in Marketing—An explorative study

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Zhuang Aofeng; Bao Han; [2016]
    Keywords : Virtual Reality; Marketing; Marketing Tool; Human Computer Interaction;

    Abstract : Recently, virtual reality (VR), as a new form of technology is developing and evoking public interest. VR technology can provide an artificial realistic environment controlled by body movements. The technology has been applied in many areas for example movies and other entertainments. READ MORE

  4. 23. Working with Social Media in Japan. In the case of H&M, Ikea and Volvo Corporation

    University essay from Göteborgs universitet/Graduate School

    Author : Sarah Müller; Elin Simonsson; [2015-07-08]
    Keywords : Social Media; Japan; Social Media Usage; Japanese Culture; H M; IKEA; Volvo Car Corporation;

    Abstract : Abstract Social media is an evermore important tool for companies to utilize in marketing, as it no longer is a question of if, but how social media can be employed for communicating to current and potential customers. However, it is also a tool that holds its complexities, and one in which companies are resistant to use. READ MORE

  5. 24. Technology acceptance of IKEA mobile application

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Adriana Vrablova; Stjepan Kalinic; [2015]
    Keywords : perceived usefulness; perceived ease of use; behavioral intentions; actual purchase; technology acceptance model;

    Abstract : In the past few years, rapid development of mobile technologies has been changing the way people approach purchasing. Using Technology Acceptance Model (Davis, 1986), the authors believe that IKEA’s furniture mobile application creates a certain value to its users. READ MORE

  6. 25. Facebook as a platform for corporate branding : How IKEA brand values are co-created in communication by users on Facebook

    University essay from HLK, Medie- och kommunikationsforskning

    Author : Sofie Stamfjord Thall; Yvonne Holmgren Hjelm; [2012]
    Keywords : Corporate brand value; Facebook; Value co-creation; IKEA; Communication;

    Abstract : The aim of this thesis is to explore and illustrate empirically how brand values are co-created in communication by users on a corporate Facebook page. The text from two months of conversa-tion on IKEA Sweden’s Facebook page has been analyzed using qualitative and quantitative meth-ods. READ MORE