Essays about: "marketing in ikea"

Showing result 16 - 20 of 43 essays containing the words marketing in ikea.

1. 16. IKEA marketing entry strategy in China

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : JIANG LINGXIU; [2017]
   Keywords : IKEA; marketing entry strategy; internationalization;

   Abstract : Nowadays, with the big background of economic globalization, economic isolation became impossible, therefore,internationalization is necessary for development of enterprise. IKEA is a Swedish multinational group which wasfounded in 1943. READ MORE

3. 17. To commit or not commit

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Oliver Åkerman; Luis Ibbeken; [2017]
   Keywords : Employee´s CSR commitment; employee´s CSR communication; organizational culture; internal CSR; internal communication; training education; leadership; IKEA; home furnishing retailer; Business and Economics;

   Abstract : Title: To commit or not commit: An examination of employee commitment towards organizational CSR initiatives Course: BUSN39 Business Administration: Global Marketing Authors: Luis Ibbeken & Oliver Åkerman Key Words: Employee´s CSR commitment; employee´s CSR communication; organizational culture; internal CSR; internal communication; training & education; leadership; IKEA; home furnishing retailer. Purpose: The purpose of this study is to examine how sales employees who are working in an organization that defines CSR as part of their corporate strategy commit towards CSR and how they communicate CSR messages in the customer interaction on the sales floor. READ MORE

4. 18. Combination of Sustainable Supply Chain Management and Green Marketing: Customer Expectations in Furniture Retail

   University essay from Göteborgs universitet/Graduate School

   Author : Katharina Arnold Veronika; [2016-07-04]
   Keywords : sustainable supply chain management; green supply chain management; green marketing; sustainability; retail; furniture;

   Abstract : Sustainable supply chain management contributes significantly to make a product more sustainable, like by the use of raw materials from more sustainable, decrease in carbon footprint due to lighter material weight or increased transport efficiency and new technologies, or recyclability. With the emergence of an increasing demand for sustainable performance in the corporate world, and thus more sustainability communication, surprisingly sustainable supply chain or logistics related information is rarely included into a green marketing strategy. READ MORE

5. 19. Get consumers walk into the sustainability talk : an analysis of consumers' sustainability perception via business’s sustainable practice, focusing on a case study from IKEA

   University essay from Lunds universitet/LUCSUS

   Author : Xiao Yang; [2016]
   Keywords : CSR; sustainability science; sustainability awareness; sustainability value; consumer; Social Sciences;

   Abstract : As more and more companies are realizing the importance to integrate sustainability with their economic prosperity development, Triple Bottom Line functions as companies' Polaris to guide them to incorporate "People, Planet" considerations into their "Profit" seeking goal. Corporate social responsibility initiatives are adopted by many companies. READ MORE

6. 20. Effect on retail store image of a new format development: An explorative study of store image customers' associations in a pick-up point format setting.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Irene Grimani; Alfredo Privitello; [2016]
   Keywords : Store image; store image attributes; store image dimensions; traditional format; pick-up point; format development; IKEA; home furnishing retailer; multi-channel; omni-channel; video-elicitation; Business and Economics;

   Abstract : Title: Effect on retail store image of a new format development: An explorative study of store image customers' associations in a pick-up point format setting Seminar Date: 30th May 2016 Course: BUSN39 Business Administration: Global Marketing Authors: Irene Grimani & Alfredo Privitello Supervisor: Ulf Johansson Key Words: Store image; format development; pick-up point; traditional format; store image dimensions; store image attributes; IKEA; home furnishing retailer; multi-channel; omni-channel; video-elicitation Purpose: The purpose of this research was to explore the effects on store image of a new format development. Specifically, the researchers investigated the new pick-up point format recently introduced in the homefurnishing sector. READ MORE