Essays about: "marketing niche"

Showing result 11 - 15 of 58 essays containing the words marketing niche.

  1. 11. Customer Behaviour and Marketing Channels in High-end Experiential Travel Market

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Chetan Pruthi; Adarsh Tewari; [2020]
    Keywords : High Net-worth Individuals HNIs ; Travel Designers; Luxury Travel; Customer Behavior; Marketing Channels.;

    Abstract : This report is a qualitative analysis of consumption behaviour of high net worth individuals (HNIs) and the marketing channels that are effective in the high-end travel industry. The travel industry caters to a vast audience and it becomes important to understand a specific niche to serve the customers better. READ MORE

  3. 12. E-sports, A Man's World? How Gender Ratios in E-Sports Teams Affect Perceptions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jonny Baho; Axel Neikter; [2019]
    Keywords : E-sports; Marketing; Perceptions; Gender; Streaming;

    Abstract : E-sports have gone from being a niche community of video gamers to becoming mainstream, with million dollar prize pools for the best players. With the growth of e-sports, companies have increasingly become interested in sponsoring teams, sometimes going as far as to found their own teams. READ MORE

  4. 13. Exploring the viability of re-introducing Lablab purpureus (L.) Sweet as a multifunctional legume in northern Tanzania

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Christopher Forsythe; [2019]
    Keywords : Tanzania; agroecology; Lablab purpureus L. Sweet; insect pest; accession; multifunctional crop; viable crop; socio-ecological niche;

    Abstract : Tanzanian people are currently facing food insecurity, poor nutrition and poverty. Agriculture is not meeting the demand since Tanzania is a net food importer. READ MORE

  5. 14. How specialist firms sustain on a niche in aconcentrated industry. : A case-study of Belgian Craft-Breweries.

    University essay from

    Author : Sébastien Dessaucy; Daniel Steinwandter Wippel; [2019]
    Keywords : Resource Partitioning; Niche Marketing; Coopetition; Niche Firms; Branding; Entrepreneurship; Entrepreneurial Marketing; Microbreweries; Craft beer.;

    Abstract : Purpose – The purpose of this thesis is to understand how specialist firms develop in a concentrated industry by analyzing how microbreweries develop and operate on the Belgian market. Then, the literature reviewed used to build the theoretical foundation of this work is centered around the Resource Partitioning Theory and Niche Marketing Theory to explain this phenomenon. READ MORE

  6. 15. Challenges and Approaches to Capturing Sustainable Value in the Food Industry: A Study of Sustainable Entrepreneurship in Sweden

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lukas Kettemer; Ahmad Alejandro Newton Bernal; [2018]
    Keywords : Sustainable entrepreneurship; value creation; value capture; food industry; entrepreneurship; Business and Economics;

    Abstract : The purpose of this study is to investigate what challenges sustainable entrepreneurs in the food industry face when capturing value and how they aim to overcome them. To that end, we develop a theoretical framework based on relevant literature on sustainable entrepreneurship, entrepreneurial studies and environmental science. READ MORE