Essays about: "marketing on education"

Showing result 6 - 10 of 126 essays containing the words marketing on education.

  1. 6. Gamifying sustainability : A qualitative study on how gamified services can create a sustainable purchase behaviour among women.

    University essay from Umeå universitet/Företagsekonomi

    Author : Marcus Rundlöf; Victoria Öberg; [2023]
    Keywords : Consumer behavour; Marketing;

    Abstract : Gamification, defined as the application of game elements in a non-game environment,has in recent years gained significant influence as a favourable marketing strategy. Gamified services can be found in a variety of markets, ranging from education to wellness, and have the ability to transform low involvement purchases into high ones. READ MORE

  3. 7. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

    University essay from SLU/Department of Molecular Sciences

    Author : Nicole Chidiac; Iris Lundquist; [2023]
    Keywords : Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

    Abstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE

  4. 8. Clearcut tourism : a framework for a forest regeneration initiative based on sustainable forestry and public participation involvement

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Tamara Hadházi; [2023]
    Keywords : sustainable forestry; landscape architecture; clearcutting; sustainable tourism; ecosystem-based forestry; single-tree selection; clearcut-tourism; sustainable business model; environmental psychology; environmental education; ecosystem services; detached tourism;

    Abstract : Swedish forestry (and forestry in general) is a long-term investment that should last through generations. Some generations are only putting in the money to take care of it and not seeing much profit. Sometimes there is a point, where an individual landowner decides, it is time to get at least some income by clearcutting the forest. READ MORE

  5. 9. Shaping Tomorrow’s Sustainability: Unraveling Gen Z’s Decision-Making Journey for Sustainable Consumption

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Alexandra Coughlin; Elena Dorner; [2023]
    Keywords : Generation Z; sustainable decision-making; sustainable consumption; sustainable marketing; green intention-behavior gap;

    Abstract : The largest generation on earth, Generation Z, holds substantial market power. They were born onto a planet that is overheating, in a society characterized by high growth and technological advancements at an accelerated speed, and are inheriting substantial sustainability, socio-economic, and climate change challenges. READ MORE

  6. 10. Att bryta barriärer : marknadsföringsstrategier för att bredda del-tagandet inom högre studier

    University essay from SLU/Dept. of Forest Economics

    Author : Albin Sternö; Nils Tegnér; [2023]
    Keywords : breddad rekrytering; marknadsföring; relationsmarknadsföring; relationship marketing; riktad rekrytering; SLU; strategisk kommunikation; studentambassador; studentambassadörer; Sveriges lantbruksuniversitet; Uppsala universitet;

    Abstract : Med ett allt mer heterogent samhälle till följd av globalisering och migration har det lagts ett större fokus på att universiteten ska jobba med att integrera och rekry-tera underrepresenterade grupper. Inom Sverige är det idag stora klyftor mellan vilka personer som väljer att studera vidare till högre utbildningar och individers förutsättningar samt bakgrund har en stor påverkan i detta vägval. READ MORE