Essays about: "marketing programme management"

Showing result 1 - 5 of 9 essays containing the words marketing programme management.

1. 1. Farmer group approach to commercialization of smallholder agriculture. Do social capital and collective action arrangements matter? The case of indigenous chicken farmer groups in Mutare district, Zimbabwe.

   University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/LUMID International Master programme in applied International Development and Management

   Author : Maurice Ndoro; [2019]
   Keywords : Farmer groups; Collective action; Social capital; Commercialization; Smallholder agriculture; Zimbabwe; Agriculture and Food Sciences;

   Abstract : The commercialisation of smallholder agriculture is increasingly recognised as key to economic development and poverty alleviation. Interventions to promote commercialisation of smallholder agriculture in most cases adopt the farmer group approach as an efficient collective action initiative for enhancing marketing performance. READ MORE

3. 2. Under ytan : hur designa naturpool för privat trädgård?

   University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Author : Nilgun Fernehall; [2017]
   Keywords : vatten; baddamm; ekologisk pool; biologisk rening; vattendesign; vattenväxter; vattenträdgård;

   Abstract : Det här arbetet undersöker naturpooler, ett begrepp som jag kom i kontakt med under kursen företagsekonomi andra året på trädgårdsingenjörprogrammet, då vi skulle ha en fiktiv affärsidé att arbeta med. I jakten på inspiration till trädgårdsprojekt hittades en ny värld. Världen med naturpooler. READ MORE

4. 3. Using social marketing to trigger water saving behaviour in hotels - a case study of a towel programme in Greece

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Stephanie Wischner; [2014]
   Keywords : social marketing; water reduction; towel reuse; sustainable hotel management; Social Sciences; Earth and Environmental Sciences;

   Abstract : Water scarcity is one of the environmental issues, which societies face nowadays. The demand for water in popular tourist destinations, in areas that are already subject to limited natural water resources, compounds the problem. READ MORE

5. 4. Finding an Appropriate Means of Internal Marketing under Differing Cultural Circumstances : a Case Study of Swedbank (Sweden) & Minsheng Bank (China)

   University essay from Avdelningen för ekonomi

   Author : Jinghuai Zhang; Siqi Lin; [2012]
   Keywords : organizational culture; internal marketing management; national culture; Swedbank; CMBC; differences; coordination; motivation; information; education;

   Abstract : Research Objects: we choose two banks as research objects. One is a Swedish bank, Swedbank, which was founded in 1820, the other is a Chinese bank, Minsheng Bank (CMBC), which is a new bank when compared with Swedbank. READ MORE

6. 5. GRAIN MARKET AND RURAL LIVELIHOODS IN ETHIOPIA: A CASE OF STRUCTURE, CONDUCT AND PERFORMANCE OF GRAIN MARKET IN LUME WOREDA OF OROMIYA REGION.

   University essay from Lunds universitet/LUMID International Master programme in applied International Development and Management

   Author : Abraham Feyissa; [2009]
   Keywords : Smallholders; Ethiopia; Grain Marketing; Livelihoods.; Rural; Social Sciences;

   Abstract : Agriculture Development Led Industrialization (ADLI) has been government development strategy since 1990s; and its objective was to develop a market oriented modernized agriculture sector, with the development of the industry to follow this as a next development stage using the raw material from agriculture. The strategies for the agriculture development have focussed on extension and research services and development of infrastructure. READ MORE