Essays about: "marketing territory"

Showing result 1 - 5 of 6 essays containing the words marketing territory.

1. 1. Bioeconomy Strategy effects in Rural Areas : A comparative study of the Alpine region and Inner Scandinavia

   University essay from Stockholms universitet/Kulturgeografiska institutionen

   Author : John Sudmeier; [2023]
   Keywords : bioeconomy; sustainability; agri-food; forestry; ecological farming; EU policy; heritage sensitive marketing;

   Abstract : The European Commission Bioeconomy Strategy aims to stimulate an ecologically sustainable economy to mitigate climate change, declining biodiversity, and as an economic and social strategy meant to provide jobs and stimulate growth. The aim of this research project is to understand how the European Commission Bioeconomy Strategy is being interpreted and implemented in two different rural European regions, Inner Scandinavia, and the Alpine region, and based on those findings discuss how a sustainable bioeconomy strategy can be understood primarily in relation to the ecological sustainability goals of decarbonizing the economy and protecting biodiversity. READ MORE

3. 2. Mäklarens syn på flerbostadshus i trä : en jämförelse av mäklarroller

   University essay from SLU/Dept. of Forest Economics

   Author : Alice Sjölund; Tyra Tornberg; [2021]
   Keywords : fastighetsmäklare; kommunikation; konstruktionsmaterial; real estate agent; relationsmarknadsföring; service dominant logic; varumärkes-territorium; brand territory; communication; construction material; relationship marketing; service dominant logic;

   Abstract : Sverige har en väl utvecklad tradition att bygga småhus i trä och mycket resurser till detta. Trots det så är andelen flerbostadshus i trä på marknaden låg. Tidigare studier visar att konsumenterna inte har så stor kunskap om dessa bostäder i trä. READ MORE

4. 3. Podcasting as a Digital Content Marketing Tool within B2B : A qualitative case study exploring why and how Swedish B2B companies use podcasts as a marketing tool

   University essay from Linköpings universitet/Företagsekonomi

   Author : Arvid Lögdberg; Oscar Wahlqvist; [2020]
   Keywords : Podcast marketing; marketing communication; content marketing; business to business marketing;

   Abstract : Purpose The purpose of this thesis is to explore why and how B2B-companies use podcasts as a marketing tool and evaluate how it canfunction together with other marketing strategies. Problematization Digital content marketing is an increasingly popular marketingstrategy within B2B. READ MORE

5. 4. Small and Distributed Wind Energy in Argentina: Barriers and Development Strategies

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Tom Figel; [2012]
   Keywords : Small wind policy and regulation; wind energy in Latin America; Argentina; net metering; Earth and Environmental Sciences;

   Abstract : This study aims to identify barriers to small wind energy in Argentina, and provide recommendations for Argentine stakeholders and policymakers for promoting the development of small wind. Argentina faces a serious energy challenge with its high dependence on fossil fuels (especially natural gas) in the face of rising global prices and decreasing reserves, challenges in domestic production and expected rate of economic growth. READ MORE

6. 5. The selection of entry modes when penetrating a foreign market : A research study on the education institutes choice of entry mode

   University essay from Ekonomihögskolan, ELNU

   Author : Annica Gunnarsson; [2011]
   Keywords : Educational sector; entry barriers; entry modes; international marketing strategy and service industry;

   Abstract : Abstract Thesis title: The selection of entry mode when penetrating a foreign market Author: Annica Gunnarsson  Tutor: Åsa Devine Course: Marketing, advanced level, spring term 2011, Linnaeus University   Entering a new market is always a risky business, with a big potential of failure. To research the options of entry strategy can help in determine which strategy to use. READ MORE