Essays about: "master thesis marketing organization"

Showing result 1 - 5 of 22 essays containing the words master thesis marketing organization.

  1. 1. Key success factors for turning a high technology startup into a commercial success: A case study of a semiconductor startup

    University essay from Lunds universitet/Produktionsekonomi

    Author : Gustav Christensen; Alexander Bengtsson; [2021]
    Keywords : High-technology; startups; market focus; technology focus; technological capabilities; commercialization; semiconductor; Technology and Engineering;

    Abstract : While there have been numerous research papers defining and discussing high technology startup success, there is a lack of unity what the recipe for success is. Due to lack of market orientation being one of the most common reasons for startup failure, combined with the essentiality of having a strong technology base in a high technology environment, there is an interest to study their intersection also due to confine previous research in this area. READ MORE

  3. 2. The Role of Organizational Culture on Green Marketing

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Lucia Chuwa; Ukpemeobong Ibokette; [2020]
    Keywords : Green marketing; green marketing mix; organizational culture; Sweden; Nigeria; environmental sustainability and Natural Resource Based View Theory.;

    Abstract : Title: The Role of Organizational Culture on Green Marketing Level: Final Thesis for Master’s Degree Program Authors: Lucia Gido Chuwa  and Ukpemeobong Usen Ibokette Supervisor: Dr. Daniella Fjellström Examiner: Dr. READ MORE

  4. 3. Consumer Research in the 2000s and 2010s: A Quantitative Assessment and Qualitative Review

    University essay from Lunds universitet/Sociologi; Lunds universitet/Sociologiska institutionen

    Author : William Hagströmer; [2020]
    Keywords : consumer research; consumer culture theory; bibliometric mapping; VOS; VOSviewer; scientific fields; Pierre Bourdieu; Social Sciences;

    Abstract : This thesis presents and analyses the results of a bibliometric mapping study of the field of consumer research between 2000 and 2019, aiming to provide a simultaneously descriptive and analytical account of consumer research that identifies the overall structure of the field, as well as the major sub-specializations within it. By utilizing Pierre Bourdieu’s social theory and sociology of science, I analyse the central tendencies exhibited by consumer researchers with regards to the conventions they follow, the literatures they draw from and the way they relate to each other’s texts. READ MORE

  5. 4. ADOPTION OF INNOVATION : A qualitative research about employees' adoption of information technological tool (ERP) within an organization

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Chijioke Innocent Mbachu; Quentin Bizien; [2017]
    Keywords : Marketing; Innovation; Adoption; Technology; IT Tool; Enterprise Resource Planning; Organization Factors and Individual Factors.; Marketing; innovation; adoption; technologie; outil informatique; planification des ressources d entreprise; facteurs d organisation et facteurs individuels.; Marknadsföring; Innovation; Adoption; Teknologi; IT Tool; Enterprise Resource Planning; ERP; Organisationsfaktorer och enskilda faktorer.;

    Abstract : Purpose - The purpose of this research was to investigate the adoption of ERP tool by employees within a product manufacturing organization. Design/methodology/approach - In order to fully achieve the research task, the authors applied a qualitative case study that was descriptively designed. READ MORE

  6. 5. Automotive Fleet Sales Management

    University essay from Lunds universitet/Produktionsekonomi

    Author : Jakob Olsson; Gustav Westling; [2016]
    Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

    Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE