Essays about: "media means"

Showing result 16 - 20 of 456 essays containing the words media means.

  1. 16. Consumer Attention Marketing Strategies : How do companies’ perception of online consumers’ attention span affect their digital marketing strategies?

    University essay from Högskolan i Halmstad

    Author : Jonas Helgesson; Kristian Stojkovic; [2023]
    Keywords : Consumer Attention Span; Digital Marketing Strategies; Consumer Behaviour; Digital Media Platforms; Konsumenters Uppmärksamhetsförmåga; Digitala Marknadsföringsstrategier; Konsumentbeteende; Digitala Medieplattformar;

    Abstract : The world of digital marketing is advancing at a rapid rate, an ever so increasing number of individuals are connected to the world wide web and subsequently being exposed to marketing messages in the thousands each day. For marketers this poses a unique challenge when it comes to creating a marketing segment which conveys their message effectively by attaining the attention of the consumer. READ MORE

  3. 17. 'This Game Changed my Life' : Online Stories of ‘Emersion’ about Playing Video Games during Difficult Times in Life

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Sergio J. Abuin; [2023]
    Keywords : video games; videogames; personal crises; difficult times; immersion; netnography; stories; posts; online; offline; uses and gratifications; Reddit; Persona 5; videojocs; video jocs; temps dificils; immersió; historia; videojuegos; video juegos; crisis; tiempos difíciles; inmersión; netnografia; historias;

    Abstract : This thesis aims to explore the video game medium in depth, to relate it to the stories foundon Internet communities about users’ gameplay experiences during burdensome moments inlife. To achieve that, the phenomena is explored through the lenses of Uses & Gratificationstheory by means of a netnography on the ‘/Persona 5’ official subReddit; interpreting, codingand analyzing all narratives that fit the criteria with the help of a proposed ‘USE’ system. READ MORE

  4. 18. Women as Agents of Change : a Critical Visual Analysis of the Representation of Brazilian Indigenous Women Activists

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Emanuela Gualersi; [2023]
    Keywords : ;

    Abstract : The Brazilian climate crisis has become a frequent topic in both international and national media. During Bolsonaro's presidency, Brazil prioritised economic development over protecting Indigenous Peoples and the environment, resulting in backlash from Indigenous Peoples and their organisations. READ MORE

  5. 19. Feminism and Witchcraft on Reddit : a Mixed Methods Analysis of r/WitchesVsPatriarchy

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Camilla Winqvist; [2023]
    Keywords : online witchcraft; reddit; modern witchcraft; fourth wave feminism;

    Abstract : The present study examines r/WitchesVsPatriarchy, a subreddit hosted on the popular social media platform Reddit, which centres around the themes of women and witchcraft. This thesis employs a mixed methods approach to investigate various aspects of the subreddit. A critical discourse analysis is conducted in conjunction with a netnographic study. READ MORE

  6. 20. "It is essentially about controlling women's sexuality". A critical study on on the communication of ‘honour-based violence’ in Swedish online courses.

    University essay from Lunds universitet/Sociologi; Lunds universitet/Sociologiska institutionen

    Author : Evelina Carlsson; [2023]
    Keywords : honour-based violence; gender; postcolonialism feminism; liberal feminism; symbolic violence; Social Sciences;

    Abstract : Since the early 2000s, the issue of ‘honour-based violence’ has sparked significant discussions in Sweden, leading to governmental and civil efforts to combat this form of violence. An essential intervention highlighted in these efforts is improving knowledge among professionals in sectors such as social and healthcare, schools, and the judicial system. READ MORE