Essays about: "media påverkan"

Showing result 1 - 5 of 75 essays containing the words media påverkan.

  1. 1. Politisk kommunikation och sociala medier: TikTok, en politisk arena där popcornätande och öldrickande vinner

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Edvin Kenning; Hugo Östlin; [2023]
    Keywords : Political communication; rhetoric; personalization; populism; frontstage; backstage; third act; TikTok; Instagram; democracy; Social Sciences;

    Abstract : The study aims to provide insights into political communication on social media, particularly the rise of right-wing populist parties among young voters and their connection to the theories of personification, populism, and dramaturgy. It focuses on how the Moderate Party adapts and structures its communication strategies on TikTok and Instagram in preparation for the 2022 election to engage followers. READ MORE

  3. 2. The polarized attitudes of offshore wind - The social acceptance of planned offshore wind farm Västvind among Öckerö municipality residents

    University essay from Lunds universitet/Centrum för miljö- och klimatvetenskap (CEC)

    Author : Milla Marzelius; [2023]
    Keywords : Offshore wind energy; Social acceptance; Place attachment; Västvind; Öckerö; Earth and Environmental Sciences;

    Abstract : Climate change, the energy crisis of 2022-2023, and estimations of future electricity demands have stressed the necessity for a rapid transition of the energy system. Offshore wind energy plays an important role in this transition, and is expected to expand considerably on a global level, in the EU and in Sweden. READ MORE

  4. 3. Evaluating Data Quality for behavioural event data using semiotic theory : Analysing how data roles perceive Data Quality and how it is influenced by Data Quality awareness and experience

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Eleonora Greta Luisa Borzi; [2023]
    Keywords : Data Quality; semiotic framework; big data; data roles; Datakvalitet; semiotiskaramverket; big data; dataroller;

    Abstract : Today companies are handling and producing big data. To maximise the value of the data, companies need to achieve high data quality (DQ), and be able to measure it. This study analyses if semiotic framework is suitable to asses DQ for big data, specifically for behavioural event data. READ MORE

  5. 4. What Girls Are Made Of? : A Critical Overview of Gender Stereotyping in Advertising and Research-based Recommendations for Stakeholders

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Valeriia Babkina; [2023]
    Keywords : gender stereotyping; gender representation; advertising; marketing; feminist media analysis; gender equality; social sustainability; könsstereotyper; könsrepresentation; reklam; marknadsföring; feministisk medieanalys; könsjämlikhet; social hållbarhet;

    Abstract : Könsstereotypisering i reklam är ett genomgripande problem som fortsätter att forma och förstärka samhällets normer och uppfattningar om könsroller. Denna masteruppsats syftar till att ge en översikt över den problematiska naturen av könsstereotypisering i reklam, där man belyser de relaterade frågorna och deras konsekvenser, samtidigt som man erbjuder forskningsbaserade rekommendationer till intressenter för att främja mer inkluderande och rättvisa reklampraktiker. READ MORE

  6. 5. Spatiotemporal Selves on a Location-Based Social Network : A Postphenomenological Autoethnography of Snap Map

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Adam Särnell; [2023]
    Keywords : postphenomenology; autoethnography; spatiotemporality; performativity; location-based social networks; postfenomenologi; autoetnografi; spatiotemporalitet; performativitet; platsbaserade sociala nätverk;

    Abstract : The location-based social network (LBSN) Snapchat allows millions of users to share their locations to others through Snap Map: a digital map that updates their position each time they open the app. While social science studies have explored sentiments, behaviors and norms among Snap Map users, there is limited research on this type of location-based social network in the field of human-computer interaction (HCI), indicating a need for expanding the understanding of the roles that this technology and its design play in shaping the experiences and interactions among users. READ MORE